Nick Churick

Nick is a product marketer and a seasoned SEO specialist at Ahrefs. He is also a regular contributor to the Ahrefs Blog, dedicating his remaining time to enhancing the Ahrefs SEO Toolbar.

10 Best SEO Books You Should Read in 2024

There are tons of great resources on SEO — from basic concepts to tips and advanced techniques for building an effective SEO strategy — you can find online. Just type “SEO” into the search bar, and you’ll see how many blog posts come up.

But while these resources are in no short supply, starting your SEO learning process online and having to jump from one website to another, browse all these different blog posts, and know which sources you can trust can be overwhelming — and, honestly, confusing — at times.

Wouldn’t it be great if you had all that knowledge summed up in one place — an SEO book, for example?
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14 Ways to Promote Your Content

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell.

Try these tactics to drive more traffic to your content.
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The Only 7 Marketing KPIs Worth Tracking

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

Marketing Key Performance Indicators (KPIs) allow you to measure progress toward your strategic marketing objectives. Focusing on the right metrics and choosing the most suitable marketing KPIs for your business is essential for your marketing strategy’s success.

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How to Find and Fix Broken Links and Backlinks

In this post, we’re going to do a deep dive into an important topic of technical SEO: finding and fixing broken links on your website.

Let’s begin with a definition:

What is a broken link?

A broken link is a hyperlink that points to a non-existent resource on the web. Usually, this occurs when a previously-published webpage has been taken down or its URL (address) has been changed.

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A B2B Content Marketing Guide from Ahrefs

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

B2B content marketing is a specific form of online marketing that involves creating and distributing various types of content to attract and retain businesses as clients or customers.

Content marketing is essential for B2B businesses as it educates prospects and aids them in making informed buying decisions.

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