In this post, we’re going to do a deep dive into an important topic of technical SEO: finding and fixing broken links on your website.
Let’s begin with a definition:
What is a broken link?
A broken link is a hyperlink that points to a non-existent resource on the web. Usually, this occurs when a previously-published webpage has been taken down or its URL (address) has been changed.
[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]
B2B content marketing is a specific form of online marketing that involves creating and distributing various types of content to attract and retain businesses as clients or customers.
Content marketing is essential for B2B businesses as it educates prospects and aids them in making informed buying decisions.
Keyword research is the initial step in both content planning and the SEO content creation process. While other aspects of SEO, like link-building and on-page optimization, can be accomplished to some extent without additional tools, effective keyword research is nearly impossible without the right tools.
Keyword research tools not only assist you in making informed decisions on the keywords you should target but also help you group relevant keywords.
Link-building in SEO goes beyond mere quantity; it is the quality and relevance of the links that truly matter. Obtaining high-quality backlinks from reputable websites can significantly boost your site’s search engine rankings, leading to increased organic search traffic.
However, link-building is not an easy task. It demands a combination of tactical insights, perseverance, and the right set of tools. In this article, let’s explore the 12 best tools that can assist you in running your link-building campaigns effortlessly to accumulate valuable backlinks.
Rank tracking involves monitoring the positions of a website’s keywords in search engine results. This practice is vital for businesses as it provides insights into the effectiveness of their SEO strategies.
By tracking keyword rankings, businesses can understand how visible they are to potential customers searching online. This visibility directly impacts website traffic, lead generation, and ultimately, sales.
In this article, you’ll discover the top 12 rank-tracking tools that can assist businesses in staying informed and ahead in the ever-evolving landscape of SEO.
An SEO audit is a comprehensive analysis of all factors that affect the website’s performance in search results.
SEO professionals conduct SEO audits whenever they start working on a new website. Also, periodic SEO audits are recommended to be carried out at least once every six months.
The audit covers the following aspects of SEO:
- On-page SEO (including meta tags, structured data, etc.)
- Off-page SEO (covering all aspects related to backlinks)
- Technical SEO (focusing on website crawlability, loading speed, mobile friendliness, etc.).
This is where SEO audit tools come into play, providing automated assistance to analyze and report the various factors influencing a website’s search engine performance.
In this article, I want to showcase the 12 best SEO audit tools used by hundreds of thousands of SEOs and webmasters.