Websites Dominating Google Search in the Laptop Niche [Study]
Nick Churick
16 Aug, 2024
4 min
In this article:
Last month, I found myself on a mission to find the perfect laptop for my needs. With so many brands, models, and specifications to consider—and my twisted decision to avoid a MacBook—the sheer variety was overwhelming.
As I dove into the research, pouring over specs, reviews, and online discussions, I noticed a pattern: certain websites kept popping up in my Google search results more frequently than others. So I started wondering—what sites are dominating the search in the laptop market?
Fortunately, with access to Ahrefs, I had the perfect tool to explore this question further.
Methodology
To get started, I used Ahrefs’ Keywords Explorer, seeding it with around 30 hand-picked keywords related to laptops. This generated a list of approximately 1.3 million keyword suggestions. I then filtered this down, exporting the top 10,000 keywords with the highest search volumes into a spreadsheet.
Next, I fed these 10,000 keywords back to Ahrefs’ Keywords Explorer and used the “Traffic share by domain” report for the US. This report revealed which domains captured the most organic search traffic for those keywords, giving me a clear picture of the top players in the laptop niche.
Because it took very little time and effort to get the results, I repeated this exercise for the UK, Canada, India and Australia as well.
The results
Without further ado, the results are in:
Top 20 Websites by Search Traffic in the Laptop Niche in the US
Best Buy takes the lead in the US, generating a substantial portion of its traffic from keywords containing “deals,” “sale,” and “best.”
Website Traffic share Keyword share
bestbuy.com 8.6% 62.8%
microsoft.com 6.3% 68.0%
reddit.com 6.3% 94.0%
hp.com 6.1% 67.4%
amazon.com 5.7% 63.9%
dell.com 4.6% 60.8%
lenovo.com 3.8% 58.7%
pcmag.com 2.9% 59.8%
youtube.com 2.6% 95.3%
asus.com 2% 39.5%
pinterest.com 2% 27.0%
techradar.com 2% 43.7%
apple.com 1.7% 39.0%
quora.com 1.5% 73.6%
pcgamer.com 1.5% 14.7%
rtings.com 1.3% 21.9%
nytimes.com 1.2% 41.7%
cnet.com 1.2% 45.5%
walmart.com 1.1% 52.1%
msi.com 1.1% 19.1%
Microsoft holds the second position, largely due to the popularity of its Surface laptops.
Reddit ranks third, ranking for 94% of the keywords used in various positions. Interestingly, Reddit enjoys a significant traffic share only in the US. In other countries, Google seems to favor it less in the laptop niche.
Top 20 Websites by Search Traffic in the Laptop Niche in the UK
In the UK, amazon.co.uk dominates the niche with the largest traffic share. Surprisingly, the top keywords driving its organic search traffic are related to laptop bags, backpacks, and rucksacks.
Website Traffic share Keyword share
amazon.co.uk 9.1% 40.0%
currys.co.uk 6.9% 42.0%
microsoft.com 5% 45.0%
hp.com 3.8% 45.7%
laptopsdirect.co.uk 3.6% 25.1%
dell.com 3.6% 38.8%
techradar.com 3.2% 32.3%
asus.com 2.9% 27.8%
pcmag.com 2.8% 41.7%
argos.co.uk 2.7% 25.3%
lenovo.com 2.6% 39.4%
youtube.com 2.2% 60.7%
apple.com 1.9% 24.6%
laptopstation.co.uk 1.7% 8.5%
reddit.com 1.5% 59.1%
rtings.com 1.2% 15.7%
laptopoutlet.co.uk 1% 17.5%
johnlewis.com 1% 24.3%
targus.com 0.9% 6.1%
ao.com 0.9% 10.1%
Currys.co.uk is the second most popular website; honestly, I hadn’t heard of it before. But they’re clearly excelling in SEO, ranking high for highly competitive and high-search-volume keywords like “apple laptop,” “laptop,” and “gaming laptop” in the UK.
Microsoft.com holds the third position, once again, thanks to the success of their Surface laptops.
Top 20 Websites by Search Traffic in the Laptop Niche in Canada
The Canadian domain of Best Buy secures the largest share of laptop-related traffic here. It ranks highly for keywords like “laptop,” “gaming laptop,” “laptop deals canada,” and “laptop case.”
Website Traffic share Keyword share
bestbuy.ca 9.3% 30.7%
amazon.ca 7% 30.8%
microsoft.com 6.1% 40.7%
dell.com 5.1% 36.1%
lenovo.com 4.8% 38.0%
hp.com 3.9% 40.5%
pcmag.com 3% 38.6%
youtube.com 2.9% 56.7%
reddit.com 2.8% 55.6%
asus.com 2.4% 26.7%
bestbuy.com 2.4% 24.9%
techradar.com 2.1% 28.3%
staples.ca 1.8% 23.8%
rtings.com 1.7% 15.7%
nytimes.com 1.5% 28.3%
wired.com 1.4% 23.5%
walmart.ca 1.1% 20.5%
cnet.com 1.1% 28.1%
pcgamer.com 1% 9.2%
pinterest.com 1% 14.2%
Amazon holds the second-largest traffic share in Canada within this niche, with its most significant traffic coming from keywords like “laptop” and “laptop stands.” Notably, “leather laptop bag” and “laptop bag for women” are among the top five keywords contributing to its organic search traffic.
Top 20 Websites by Search Traffic in the Laptop Niche in India
Amazon leads in India, ranking first for keywords like “laptop,” “laptop stand,” “laptop price,” “laptop bag,” “laptop table,” and “refurbished laptop.”
Website Traffic share Keyword share
amazon.in 13.3% 35.2%
flipkart.com 8.8% 33.1%
hp.com 8.1% 36.9%
dell.com 4.5% 32.0%
lenovo.com 4.4% 31.9%
asus.com 4.1% 24.3%
pexels.com 4% 1.7%
microsoft.com 3.5% 32.6%
youtube.com 2.4% 47.3%
reliancedigital.in 2.2% 22.1%
croma.com 2.1% 28.8%
pinterest.com 1.9% 13.1%
unsplash.com 1.8% 2.9%
apple.com 1.6% 16.8%
techradar.com 1.2% 21.2%
myntra.com 1% 4.6%
esafety.gov.au 1% 0.5%
msi.com 1% 9.6%
91mobiles.com 1% 17.6%
indiamart.com 0.9% 23.7%
India’s local Flipkart is the second most popular website for laptops. A significant portion of its search traffic comes from more specific keywords like “best laptop under 40000,” “best laptop under 50000,” and “16gb ram laptop.”
Top 20 Websites by Search Traffic in the Laptop Niche in Australia
Australia’s own JB HI-FI leads by a significant margin. The top keywords driving its traffic include “laptop,” “laptop sale,” “gaming laptop,” “laptop bag,” and “windows laptop.”
Website Traffic share Keyword share
jbhifi.com.au 10.7% 27.5%
microsoft.com 6.2% 36.1%
hp.com 5.2% 35.8%
amazon.com.au 4.2% 26.2%
officeworks.com.au 4.1% 25.0%
dell.com 3.5% 31.8%
lenovo.com 3.3% 31.9%
thegoodguys.com.au 2% 18.5%
wired.com 1.9% 19.7%
youtube.com 1.9% 50.4%
pcmag.com 1.8% 34.2%
harveynorman.com.au 1.8% 22.8%
asus.com 1.7% 22.4%
australiancomputertraders.com.au 1.5% 10.7%
apple.com 1.3% 19.6%
crumpler.com 1.3% 1.5%
reddit.com 1.2% 48.6%
pinterest.com 1.1% 11.6%
scorptec.com.au 1.1% 11.8%
techradar.com 1% 23.8%
Final Words
As anticipated, e-commerce giants like Amazon and Best Buy dominate organic search across most regions.
However, local players such as Flipkart, Currys, and JB HI-FI are capable of outperforming these giants in their respective markets. Exploring the SEO strategies that allow these local companies to succeed could be the focus of my next research.
Interestingly, Reddit stands out as a major player in the US, but its influence doesn’t seem to extend to other English-speaking countries. Google’s preference for Reddit appears to be a uniquely US phenomenon.
If you found this study insightful, you can easily replicate it in any other niche and country using Ahrefs’ Keywords Explorer.
By Nick Churick
Product marketer at Ahrefs
Nick is a product marketer and a seasoned SEO specialist at Ahrefs. He is also a regular contributor to the Ahrefs Blog, dedicating his remaining time to enhancing the Ahrefs SEO Toolbar.
More by this author More by this author
Subscribe
to our newsletter
Join our community of readers and never miss out on our latest posts.