Best Enterprise SEO Tools for 2024: Choosing the Right One

SEO software provides valuable insights that your business needs for content marketing success. However, the larger the business, the more demanding the process is.

At this organizational size and level, your enterprise needs a platform that can efficiently handle large data sets and lead your company’s organic marketing efforts.

This guide will cover the leading enterprise SEO tools for the year and help you choose one that aligns with your goals — improving your visibility in search and driving traffic to your website.

What to look for in an enterprise SEO tool?

When selecting an enterprise SEO tool, the most important thing to think about is your business’s needs and objectives:

Are you more focused on keyword research — or is competitor analysis a higher priority? Do you require API integration for a more streamlined SEO process? Is your primary goal to drive more traffic to your site — or are you looking to build a stronger backlink profile?

Plus, there are a few “technical” questions that need to be answered:

  • Do you have the right human resources in place — someone on your team skilled in using SEO platforms?
  • Given the annual expenses of investing in enterprise SEO software, do you have C-level buy-in?
  • Do you have the right technical resources and know-how to implement suggestions and address the issues identified by analytics tools?

In essence, a suitable enterprise SEO solution should excel in:

  • Managing large volumes of data — because large enterprises generate vast amounts of data and need an SEO solution that can process it and extract valuable insights
  • Supporting multiple users concurrently without drops in performance
  • Extensive analytics and reporting features that can help large organizations track performance and make informed, data-driven decisions
  • Security features, including Single Sign-On (SSO) and data encryption at rest and in transit

Beyond these basic requirements, an excellent enterprise-level SEO tool should offer solutions for all the key areas of search engine optimization, including:

  • Advanced keyword research capabilities
  • Competitor analysis
  • Backlink tracking
  • Organic Ranking tracking
  • Technical SEO and site audit capabilities
  • Integration with tools like Google Analytics and Google Search Console
  • Metadata optimization features

Considering the rapid advancements in machine learning and artificial intelligence (AI), another thing worth looking into is automation — solutions that can help large-scale organizations handle repetitive tasks and boost overall efficiency and productivity.

Think about costs and ROI

Some enterprise-level SEO tools follow a subscription-based model with per-user pricing — meaning that the cost typically increases with the number of users — while others might offer group packages, making it more affordable for larger teams.

Either way, cost and potential return on investment (ROI) are two things you want to consider before you invest in an enterprise SEO tool. Ideally, the tool should offer customizable pricing plans that would allow enterprises to fine-tune their spending based on their specific requirements — while still having access to advanced features like custom reporting, API integration, and dedicated customer support.

That way, you can ensure that the solution meets — and, hopefully, exceeds — your needs and helps you achieve your strategic goals, all while staying within your budget.

Ideally, you should schedule a demo and test it out, focusing on the following questions:

  • How easy is the platform to use?
  • Does the vendor seem to understand your business and marketing needs?
  • Are they showing you your “must-have” features?
  • Is the reporting actionable?

Top 7 enterprise SEO tools

‎Here are the leading solutions designed to streamline SEO efforts at an enterprise level and improve your company’s efficiency in handling daily SEO tasks:

1. Ahrefs

G2 4.5
Capterra 4.7
Gartner 4.5

Ahrefs offers the Enterprise subscription, created specifically for larger organizations that require advanced SEO capabilities. This subscription builds on Ahrefs’ all-encompassing SEO toolkit and adds features that support extensive SEO operations.

With a database of roughly 28.9 billion search queries and an index of 35 trillion live backlinks, it provides thorough insights your company needs to make data-driven, strategic decisions.

You’ll get access to all essential SEO tools and features, including:

  • Keywords Explorer, Ahrefs’ advanced keyword research tool, with data from 10 different search engines, advanced SEO metrics, Keyword Difficulty (KD) score, and the option to create keyword lists
  • Analytics and reporting, with detailed insights into various aspects of your website’s performance — from share of voice and organic performance to specific domain, keyword, and backlink reports — and the option to track up to 10 different domains using the Portfolios feature
  • Competitor analysis tool that compares your and your competitors’ domains to see how they perform and find content gaps
    Site Explorer, which provides comprehensive insights into any domain’s backlink profile, organic and paid traffic performance, and overall site structure
  • Site Audit, Ahrefs’ dedicated tool for performing technical audits and identifying common on-page SEO issues — with the advantage of users only being charged for internal HTML pages with a 200 HTTP status code
  • Opportunities report, which analyzes your site and provides actionable insights and suggestions for improving ranking and performance

There’s also a wide range of free tools available, including Backlink Checker, Website Authority Checker, and Keyword Generator.

The platform supports automation and custom integrations with third-party tools through its API v3. The integration with Looker Studio, for example, lets you combine Ahrefs’ data with other marketing analytics solutions for a complete view of your website’s performance.

As for security and access management, Ahrefs relies on HTTPS encryption, industry-standard Transport Layer Security (TLS) protocols, and Single Sign-On (SSO) features to keep your data — and your Ahrefs workspace — secure.

Ahrefs Enterprise offers flexible pricing, starting at $999 per month—and you only pay for what you need. The enterprise-level plan includes higher limits on tracked keywords, crawl credits, the number of projects, and data exports, catering to the demands of large-scale SEO projects.

Most importantly, you get access to dedicated support, which makes integrating Ahrefs into your existing workflow easier.

2. Botify

G2 4.4
Capterra 4.2
Gartner N/A

Botify is the go-to SEO platform for large enterprise organizations with complex websites. The core of this solution is made up of three main services, each one focusing on different aspects of SEO — namely, data analysis, actionable insights, and automation:

  • Botify Analytics, which includes analyzing large amounts of data from multiple sources — like Google ads, first-party, and competitor data — for complete visibility into website performance, daily log file analysis, site crawling, and keyword research
  • Botify Intelligence, which relies on AI and the insights provided by Botify Analytics to identify and prioritize impactful SEO opportunities, with 24/7 monitoring and active alerts
  • Botify Activation, which relies on automation to enable website optimization at scale and includes features like crawl budget optimization, split testing, and automated sitemap management

Additionally, Botify employs advanced security protocols and complies with the General Data Protection Regulation (GDPR). It also supports integration with major platforms like Google Search Console, Google Analytics, and Adobe Analytics, creating a collaborative, data-rich environment.

Detailed diagnostics and recommendations for improving site health and ranking make this one of the best tools for uncovering and addressing technical SEO issues.

One thing to keep in mind is that while Botify offers insights into search queries and user intent, its focus is primarily on technical SEO and site performance. In other words, larger organizations that require in-depth keyword research might need to complement Botify’s data with additional keyword-focused tools.

But if your priority is technical site optimization, Botify’s comprehensive suite of tools will address many of the core requirements of large-scale SEO operations.

It comes down to whether Botify’s offering aligns with your organization’s SEO challenges and objectives — especially in areas like keyword research and competitor analysis.

Botify has three plans — Essential, Pro, and Enterprise — and follows a scalable, per-user pricing model. The pricing isn’t publicly disclosed, but according to some user reviews, it starts at $14.000 per year.

3. BrightEdge

G2 4.4
Capterra 4.2
Gartner 4.5

BrightEdge stands out as a specialized SEO platform tailored for enterprises with specific digital marketing needs. It focuses on improving content performance through various tools covering everything from keyword research and content optimization to technical SEO audits and competitive analysis.

Here’s an overview of some of BrightEdge’s key features and capabilities:

  • Customizable dashboards and reporting tools — essential for data-driven decision-making and ongoing refinement of SEO and content strategies — provide comprehensive insights into content performance and search opportunities
  • Automation supported by BrightEdge Autopilot, designed to automate and optimize routine SEO tasks
  • BrightEdge Copilot, a generative AI solution for creating optimized content that’ll perform well on search engines
  • Comprehensive keyword research and reporting that helps you identify high-value keywords, content gaps and opportunities, and monitor ranking in SERPs
  • BrightEdge ContentIQ tool for conducting full-scale site audits and identifying technical issues
  • Backlink management tool with backlink analysis, competitive tracking, and recommendations based on targeted keywords
  • Local SEO solution with listings management, Google Business Profile monitoring, and review management
  • Tools for measuring content performance — including Page Reporting and Daily Pulse — with actionable SERP and URL-level insights

The platform is built for enterprises aiming to tackle SEO and content marketing at a vast scale. It offers real-time insights and recommendations for content optimization and strategy adjustments — crucial for staying ahead in dynamic search environments.

It integrates with Google Analytics, Google Search Console, Adobe Analytics, and popular CMS platforms. Moreover, BrightEdge supports API integration with other digital marketing tools, which is vital for a seamless workflow and optimal SEO performance across different marketing channels.

One thing to keep in mind is that the pricing isn’t publicly available, so you’ll have to talk to the sales team to determine whether BrightEdge is a suitable solution for your organization—at least budget-wise.

4. Conductor

G2 4.5
Capterra 4.4
Gartner N/A

Conductor is a comprehensive tool for large enterprises looking to improve their organic online presence through SEO and content marketing. It manages large datasets effectively, providing the means to draw actionable insights from SEO data and make data-driven decisions.

Here’s an overview of Conductor’s main features and tools:

  • Advanced keyword research helps businesses find high-opportunity keywords and gain insights into user intent — which is essential for creating content strategies that resonate with audiences and improve ranking in SERPs
  • Backlink tracking and organic ranking monitoring provide valuable insights into link-building efforts and search engine rankings, helping you evaluate and fine-tune different SEO strategies
  • Site audit tools identify technical SEO issues that impact the site’s performance, while the Live Editor tool with on-page SEO testing allows you to make changes to live content
  • Competitor analysis offers insights into market trends and competitor strategies and identifies key areas for improvement
  • AI-driven content recommendations — including Content Guidance and Writing Assistant — with real-time, data-driven suggestions for optimizing headings, meta descriptions, and body copy
  • Full analytics suite with automated, custom reports — including content activity and real-time performance reporting — for monitoring progress and adjusting strategies based on accurate data

As you can tell, this platform automates quite a few SEO tasks, improving your team’s productivity. Some of Conductor’s features are available as a Chrome extension, too — which is free to use and can provide essential insights into the performance and relevant keywords of any given page you open in the browser.

Additionally, Conductor integrates with Google Analytics and Google Search Console, offering a detailed view of website performance and user engagement. Moreover, it connects with a wide range of third-party tools — including Semrush, Jira, Asana, Trello, and Adobe — to further streamline any existing marketing workflows.

As with Botify and BrightEdge, the pricing is not publicly disclosed, so you’ll have to talk with Conductor’s sales team to figure out if their pricing suits your organization’s needs and budget.

5. SE Ranking

G2 4.8
Capterra 4.7
Gartner 5.0

SE Ranking is designed for large companies looking to boost their online marketing efforts and visibility in search through effective SEO.

With SE Ranking, you can access detailed analytics and customizable reporting tools to monitor your SEO performance closely. These tools provide deep insights into rankings, website health, backlinks, and more — all essential for fine-tuning your SEO strategy.

Here are some of SE Ranking’s key features:

  • Advanced keyword research features help you analyze keywords, find keyword opportunities, and understand search intent
  • Competitor analysis tools that provide insights into your competitors’ SEO strategies, including paid and organic campaigns and competitor keywords
  • Backlink Checker, a built-in tool for analyzing your backlink profile to evaluate the effectiveness of link-building efforts and identify broken and low-quality links
  • Rank Tracker monitors organic rankings across different search engines with daily updates, identifies top keywords, predicts traffic, and helps you prevent cannibalization
  • Technical SEO and site audits, based on more than 120 metrics, help you spot issues that could impact the website’s performance on search engines
  • AI-powered On-Page Checker that analyzes key elements of on-page SEO — including title tags, headers, meta descriptions, URL structure, and internal links — and provides suggestions on how to optimize them
  • Local marketing tool for tracking and managing local rankings, with reputation management and reports regarding your company’s Google Business Profile

Integration with Google Search Console and Google Analytics expands the platform’s capabilities, offering a comprehensive view of SEO performance and user engagement. However, remember that third-party integrations with tools outside of Google’s ecosystem are relatively limited.

SE Ranking’s pricing is scalable and cost-effective, with three plans — Essential, Pro, and Bussiness — designed to meet the budget and strategic goals of businesses of different sizes. The Business plan starts at $191.20 per month and is recommended for large agencies and organizations.

Plus, SE Ranking offers an Agency Pack — an add-on available to Pro and Business users that includes White Label reporting and automated SEO reports.

6. Moz Enterprise

G2 4.3
Capterra 4.5
Gartner 3.9

Moz Enterprise is an all-in-one SEO toolkit that can provide a comprehensive view of your website’s SEO performance — complete with actionable insights and recommendations. As a complete SEO solution, it tackles everything from keyword research, backlink tracking, and competitor analysis to site crawling and page optimization.

The main features of Moz Pro software include:

  • Keyword Research tool for creating and managing keyword lists, finding keyword opportunities, and tracking keyword performance with metrics like Search Volume, Difficulty, and Organic CTR
  • Rank Tracking – a tool that helps you monitor keyword performance and ranking in SERPs and compare rankings across different search engines and device types
  • Site Crawl, which automatically performs a site audit on a weekly basis to help you find and fix common issues related to technical SEO, like missing alt tags and broken links
  • Link Research, a tool for analyzing and tracking the site’s backlink profile and finding competitive link-building opportunities
    On-Page Optimization tool that provides SEO recommendations for optimizing your content for certain keywords and relevant topics

Last but not least, Moz Pro allows you to create custom reports that include site crawl data, rankings, and other aspects of site performance, with visual elements like charts and graphs. Plus, these reports can be automatically sent to stakeholders.

It also integrates with Google Analytics and Google Search Console, which further enhances the platform’s data analytics capabilities. Additionally, Moz can be connected to third-party tools through API integration, but overall, integrations with digital marketing platforms are somewhat limited.

Moz Enterprise clearly caters to the needs of larger businesses, too. Enterprise clients are encouraged to contact Moz’s sales team to discuss a customized solution if none of the four available plans—Standard, Medium, Large, and Premium—meets their needs.

Speaking of pricing, it’s worth noting that Moz also offers a wide range of free-to-use SEO tools, including Domain Analysis — which is a huge plus.

That said, there are a few main limitations: it doesn’t quite fit into a highly automated, customized workflow.

7. seoClarity

G2 4.5
Capterra 4.8
Gartner 4.5

seoClarity is a comprehensive solution that has empowered more than 3500 organizations with actionable insights and strategic capabilities across the full spectrum of SEO activities.

The toolkit is designed to handle large volumes of data and meet the demands of modern enterprise SEO, with support for unlimited users, Single Sign-On (SSO), dedicated customer support, and well thought out workflow management.

It covers a wide range of SEO tools, including:

  • Customizable user dashboards for reporting and sharing performance updates within different levels of an organization
  • Advanced site audit tools that help identify and rectify technical SEO issues, including Clarity Audits, a robust tool that performs more than 40 technical health checks
  • Competitor Insights, a tool that generates unlimited competitive comparisons
  • SEO Crawler for full site and page-level analysis, with adjustable crawl depth, speed, and limit, and the option to crawl JavaScript
  • Internal Link Analysis tool
  • Bot Clarity conducts log-file analysis in real-time to spot search engine crawl issues and review crawl frequency
  • Rank Intelligence, which performs real-time systematization of ranking data to monitor ranking performance with 27 different metrics and daily updates
  • Keyword Research tool, with features like content gap analysis, AI-powered topic research, and keyword difficulty checker
  • AI-driven content management and analysis, including tools like Content Ideas, Answer Box Opportunity, Topic Explorer, SEO Content Briefs, and Content Fusion

Integration with Google Analytics and Google Search Console offers a complete view of site performance, although the depth of integration may vary. Additionally, seoClarity integrates with Moz, Ahrefs, BI tools — including Tableau and BigQuery — and collaboration platforms.

Another thing worth mentioning is seoClarity’s automation capabilities:

ClarityAutomate is designed to automate a wide range of SEO tasks — including split testing, internal link creation, and implementing structured data. Plus, seoClarity introduced Sia — an AI-based assistant built on ChatGPT that can generate SEO-optimized content and streamline the content creation process.

Starting at $3000 monthly, SeoClarity’s dual-factor pricing model aligns costs with the services used. It’s based on two factors — the number of domains managed and the volume of keywords tracked — directly tying price to usage.

Nick is a product marketer and a seasoned SEO specialist at Ahrefs. He is also a regular contributor to the Ahrefs Blog, dedicating his remaining time to enhancing the Ahrefs SEO Toolbar.