10 Best SEO Books You Should Read in 2024

There are tons of great resources on SEO — from basic concepts to tips and advanced techniques for building an effective SEO strategy — you can find online. Just type “SEO” into the search bar, and you’ll see how many blog posts come up.

But while these resources are in no short supply, starting your SEO learning process online and having to jump from one website to another, browse all these different blog posts, and know which sources you can trust can be overwhelming — and, honestly, confusing — at times.

Wouldn’t it be great if you had all that knowledge summed up in one place — an SEO book, for example?

Here are our top 10 picks for the best SEO books — in no particular order — for everyone from complete beginners to SEO professionals.

1. SEO Book for Beginners by Ahrefs

Ahrefs SEO book for Beginners

Authors: Tim Soulo, Joshua Hardwick, and Patrick Stox

Tim Soulo, Joshua Hardwick, and Patrick Stox have joined forces to teach the fundamentals of SEO by turning one of Ahrefs’ most comprehensive resources — The Beginner’s Guide to SEO — into an actual physical book.

Over the course of seven chapters and more than 140 pages, this book covers EVERYTHING — from SEO basics and the inner workings of search engines to more advanced topics, such as link building and technical SEO.

And this is, arguably, the best-looking SEO book in the world.

2. SEO 2024: by Adam Clarke

One thing you need to keep in mind is that, when it comes to SEO best practices and strategies, things can quickly become outdated and obsolete. That’s one of the reasons why this book is a highly recommended read: 

Adam re-releases the book annually to ensure that it reflects the changes in Google’s search algorithm and provides the latest, most up-to-date trends and strategies for search engine optimization.

3. Entity SEO: Moving from Strings to Things by Dixon Jones

In this book, Dixon Jones — CEO and co-founder of InLinks and an award-winning expert in Internet Marketing and Search Engine Optimization with more than 25 years of experience — guides the reader through the concepts of entities and explains their importance for the search engines. 

Everything you wanted to know about entity SEO — including how the Knowledge Graph works and how you can incorporate different semantic SEO strategies into your marketing campaigns — is covered in an easily digestible format.

4. SEO For Dummies by Peter Kent

If you have no prior knowledge or experience in search engine optimization, “SEO For Dummies” is another great beginner-oriented book worth checking out. The author, Peter Kent—an e-commerce consultant who specializes in SEO and has published more than 60 books—guides the reader through the basic concepts of SEO and shows how to create an SEO-friendly website.

You won’t find any groundbreaking advice or innovative strategies here. That said, if you’re new to SEO and want to learn how to boost your website’s visibility in SERPs, “SEO For Dummies” is worth a read.

Since its first publication in 2004, “SEO for Dummies” has been updated through several editions, totalling seven editions to date.

5. SEO for Growth by John Jantsch and Phil Singleton 

With “SEO for Growth,” John Jantsch — a small business marketing consultant and best-selling author of seven marketing books, including “Duct Tape Marketing” — and Phil Singleton have essentially created a guide to digital marketing. 

The book goes beyond search engine optimization and covers additional topics — including handling your brand’s online reputation and using PPC advertising — to support your digital marketing efforts and help you drive business growth.

6. Link Building Mastery by Julian Goldie

If you’re specifically interested in link building — one of the crucial aspects of SEO — then “Link Building Mastery” is definitely a book worth adding to your must-read list. 

Julian Goldie — the founder of a successful link-building agency and author of several books — discusses the importance of backlinks as a ranking factor, shares tried-and-true link-building techniques and outreach marketing strategies, and shows you how to earn quality backlinks and drive organic traffic to your website.

7. Product-Led SEO by Eli Schwartz

Going beyond the typical topics and step-by-step techniques you’ll find in most run-of-the-mill SEO guides, Eli Schwartz — an SEO consultant with more than a decade of experience — recommends a more user-centric approach. 

Focusing on the behind-the-scenes logic and underlying principles of SEO, “Product-Led SEO” teaches you an invaluable lesson — that user experience should always come before search engine optimization.

8. The SEO Blueprint by Ryan Stewart and David Krevitt

This practical guide focuses on the systematization of SEO, providing actionable insights and real-world applications — rather than a purely theoretical approach. 

Ryan Stewart — the owner of WEBRIS and an SEO professional with more than 15 years of experience — and David Krevitt guide you through their agency’s step-by-step process and teach you how to implement those time-tested strategies into your own campaigns.

9. The Art of SEO by O’Reilly

Authors: Eric Enge, Stephan Spencer, Jessie C. Stricchiola and Rand Fishkin

“The Art of SEO” remains one of the most comprehensive SEO books out there and an absolute must-read when it comes to search engine optimization — regardless of the reader’s previous knowledge and experience. 

It’s worth noting that the book was originally published in 2009. However, surprisingly enough, it managed to remain relevant over the years — especially with the fourth and latest edition published in 2023.

10. 3 Months to No.1 by Will Coombe

Originally published in 2017, “3 Months to No.1” stands out as a refreshingly straightforward, no-nonsense guide to SEO. As someone who doesn’t have a background in digital marketing, Coombe decided to ditch technical jargon in favor of plain English and easy-to-grasp concepts — proving that SEO doesn’t have to be rocket science. 

Complete with a 12-week blueprint, this highly practical playbook is designed to help you implement SEO strategies and reach your goals over the course of three months.

Nick is a product marketer and a seasoned SEO specialist at Ahrefs. He is also a regular contributor to the Ahrefs Blog, dedicating his remaining time to enhancing the Ahrefs SEO Toolbar.