12 Best Rank Tracking Tools for 2024

Rank tracking involves monitoring the positions of a website’s keywords in search engine results. This practice is vital for businesses as it provides insights into the effectiveness of their SEO strategies.

By tracking keyword rankings, businesses can understand how visible they are to potential customers searching online. This visibility directly impacts website traffic, lead generation, and ultimately, sales.

In this article, you’ll discover the top 12 rank-tracking tools that can assist businesses in staying informed and ahead in the ever-evolving landscape of SEO.

1. Ahrefs Rank Tracker

Disclosure: I work at Ahrefs, so I might be a bit biased toward this solution.

Ahrefs Rank Tracker is a comprehensive tool that monitors keyword rankings on both desktop and mobile across 190 countries. It’s part of the Ahrefs toolset, known for its precision and depth in tracking all aspects of SEO, including metrics such as Share of Voice (SOV), average position, links, and traffic insights.

While rank tracking may not be the strongest feature in the Ahrefs toolkit, it’s unlikely that you’ll need another solution for tracking keyword rankings if you have an Ahrefs subscription.

Pros of Ahrefs Rank Tracker:

  • Accurate tracking across 190 countries for desktop and mobile.
  • Comprehensive metrics, including the share of voice, average position, and traffic.
  • Visual graphs for easy interpretation of SEO progress.
  • Ability to track SERP features, enhancing your keyword strategy.
  • Integration with Google Search Console.

Cons of Ahrefs Rank Tracker:

  • Cannot be purchased separately as it’s a part of the Ahrefs package.
  • Weekly updates.

rank tracker by ahrefs

Ahrefs offers various plans to suit everyone, from small businesses ($99/month) to large enterprises ($999/month). Signing up for an annual plan will save you 17%.

Recommended reading: Ahrefs Review (from the Inside)

2. Ranktracker

Ranktracker is a popular SEO tool designed to track and analyze website rankings across various search engines, making it a versatile choice for SEO professionals.

Pros of Ranktracker:

  • Tracking rankings in multiple search engines.
  • Provides real-time search engine results page (SERP) analysis for targeted keywords.
  • Google Maps Tracking.

Cons of Ranktracker:

  • Some users find its interface complicated.
  • The features beyond rank tracking are relatively basic.

The basic plan starts with tracking 200 daily keywords ($24/month), while the most advanced plan offers tracking for 4,000 daily keywords ($209/month). You can get a discount on an annual subscription.

3. AccuRanker

AccuRanker is a powerful and fast SERP checker and tracker, boasting features that cater to both enterprises and SEO agencies. It offers daily and on-demand keyword updates, desktop and mobile tracking, and the ability to search locally down to the street level.

Pros of AccuRanker:

  • Known for being the fastest SERP checker on the market.
  • Tracks keyword rankings from street level to global.
  • Offers advanced insights into keyword performance.
  • Easily integrates with other platforms for seamless data sharing.

Cons of AccuRanker:

  • The dashboard might be overwhelming for those new to SEO.
  • Email reports send attached pdf, not embedded in the message.
  • May appear expensive for individual use.

AccuRanker’s pricing is straightforward, with all features available across all plans, differing only in the number of trackable keywords, starting at $116/month for 1000 keywords (billed annually). The tool is ideal for enterprises and SEO agencies that require detailed and frequent updates on keyword rankings. It’s particularly beneficial for those who need to track local SEO performance in specific locations.

4. Pro Rank Tracker

pro rank tracker

Pro Rank Tracker is trusted by over 60,000 SEO agencies, enterprises, and website owners globally. Its features include detailed online views, data visualizations, charts, and revolutionary reporting options, allowing for automated, customized, white-label reports.

Pros of Pro Rank Tracker:

  • Includes unlimited saved historical ranking data and sub-accounts.
  • Provides unbeatable pricing for large-tracked terms quotas.
  • Features a variety of report types and scheduled reporting.
  • Supports multiple languages for reports and interface.

Cons of Pro Rank Tracker:

  • A dedicated account manager is only available for the highest subscription plan.
  • The interface may be overwhelming for the beginners.

Pro Rank Tracker’s pricing is tailored to suit different needs, from small starter plans($11/month) to larger agency plans ($144/month). The tool’s agency-grade features, like Full SERPs, are available at no additional cost, making it a valuable asset for those who need in-depth SEO insights.

5. Advanced Web Ranking

Advanced Web Ranking (AWR) is a rank-tracking tool that has been serving the SEO community for over 19 years. It offers reliable SERP data, supports 4,000+ search engine variations and covers over 170 countries. AWR is designed to track keyword rankings on various search engines, including Google, Yandex, Baidu, DuckDuckGo, Amazon, and YouTube.

Pros of Advanced Web Ranking:

  • Provides local rank tracking with precise location settings.
  • Integrates with Google Data for comprehensive reporting.
  • Features visibility metrics and SERP feature tracking.

Cons of Advanced Web Ranking:

  • Involves a learning curve.
  • Can be difficult to manage multiple sites.
  • A relatively expensive solution.

AWR’s pricing plans cater to a wide range of users, from small businesses ($89/month) to large agencies and enterprises ($630/month). The plans offer a variety of features, including unlimited projects, local and mobile rankings, market share insights, competitor analysis, and dynamic dashboards.

6. Rank Ranger

Rank Ranger offers a suite of reports and tools for tracking, tagging, and evaluating your site’s and competitors’ SERP performance, including tracking for both mobile and desktop.

Pros of Rank Ranger:

  • Tracks rankings across all major search engines and locations.
  • Offers detailed insights into SERP features and above-the-fold visibility.
  • Provides advanced rank reporting and competitor analysis tools.
  • Supports tracking for specialty search engines like YouTube and Google for Jobs.

Cons of Rank Ranger:

  • Quite a few users find Rank Ranger’s interface complicated.

The ‘Lite’ plan starts with tracking for 500 keywords across 15 projects for $79/month, while the ‘Premium’ plan begins at $2,700/month for 25,000+ keywords and 250+ projects.

7. Serpple

Serpple is a dynamic SEO tool designed to streamline rank tracking. Key features include accurate rank tracking, competitor analysis, and insightful reporting.

Pros of Serpple:

  • Delivers precise keyword position updates.
  • Enables you to keep tabs on competitors’ strategies.
  • Simplifies navigation and data interpretation.
  • Offers detailed insights for informed decision-making.

Cons of Serpple:

  • Some users find the data presentation overwhelming.

Serpple’s pricing structure is tailored to different needs, with plans starting from $19/month for the Basic plan, and scaling up to $99/month for the Agency plan. It’s ideal for small to medium-sized businesses and digital marketing agencies looking for an efficient and cost-effective rank-tracking solution.

8. Nightwatch.io

Nightwatch.io position themselves as a next-generation SEO and performance tracker designed to offer highly accurate keyword ranking reports across multiple search engines, including Google, Bing, YouTube, and DuckDuckGo.

Pros of Nightwatch.io:

  • Monitors rankings across major search engines.
  • Provides detailed local map results and global rankings.
  • Offers easy-to-interpret, customizable reports.
  • Site Audit tool is included.

Cons of Nightwatch.io:

  • Allows to track only five competitors on cheaper plans.
  • Cheaper plans do not allow white-label reports.

Nightwatch.io’s pricing depends on the number of keywords you track, starting from $32/month for 250 keywords.

9. Zutrix

Zutrix is a relatively new rank tracker tool that stands out with its AI-powered accuracy and user-friendly interface. Zutrix is designed to track rankings in every country, city, or language, making it versatile for global SEO strategies.

Pros of Zutrix:

  • Uses AI to mimic human behavior on SERPs.
  • Monitors rankings in any location worldwide.
  • Price.

Cons of Zutrix:

  • API isn’t available to integrate with other tools.
  • May lack some features compared to established competitors.

Zutrix offers three pricing plans: the Starter plan at $8/month, the Pro plan at $23/month, and the Agency plan at $44/month. These plans cater to different user needs, from individual bloggers to large agencies.

10. Nozzle

Nozzle is a comprehensive SEO rank tracker that offers more enterprise-level SERP data than most tools in the market. It can monitor your entire brand, including social media profiles and unlimited domain matches.

Pros of Nozzle:

  • Offers detailed insights into keyword rankings.
  • Tracks your entire brand, not just your website.
  • Keeps all your historical data for future analysis.
  • Allows tracking on different schedules, including daily, hourly, or every 5 minutes.

Cons of Nozzle:

  • Doesn’t track ranking in SERP features and local rankings.
  • A relatively expensive solution.

Nozzle’s pricing is tailored to different needs, from small businesses ($49/month) to large enterprises ($499/month), allowing users to choose based on the number of keywords and the frequency of data refresh.

11. Mangools’ SERPWatcher

Mangools is a multi-tool for SEO, which also includes a rank tracker. Their SERPWatcher is designed to provide a clear view of your website’s performance in SERP with its Performance Index, which combines current keyword positions and search volumes. The tool offers daily rank updates and historical data, allowing you to track your website’s rankings day by day and receive important rank change alerts.

Pros of Mangools’ SERPWatcher:

  • Easy to navigate and understand.
  • Offers a comprehensive view of website performance.
  • Keeps track of daily changes and past trends.
  • Ensures accurate local and mobile tracking.

Cons of Mangools’ SERPWatcher:

  • The number of tracked keywords is quite limited, especially on the lower-tier plans.

Mangools offers a range of pricing options, starting from $29/month and going all the way up to $129/month.

12. WooRank’s Keyword Tracking Tool

WooRank is adept at identifying valuable keywords and localizing efforts, tracking keywords in specific locations, even at the city level.

Pros of WooRank’s Keyword Tracking Tool:

  • Provides current competitor’s data for informed marketing strategies.
  • Offers city-level keyword tracking for precise local SEO.
  • Helps prioritize keywords for maximum impact.

Cons of WooRank’s Keyword Tracking Tool:

  • The free trial has a lot of limitations.
  • May not identify advanced opportunities as efficiently.

WooRank provides a 3-day free trial period and two plans that cost $89.99 and $199.99.

Wrapping up

Choosing a rank-tracking tool should align with your specific SEO goals and, of course, your budget. Whether you’re a small business, a large enterprise, or an individual blogger, there’s a tool out there that can help you stay on top of your keyword rankings.

Nick is a product marketer and a seasoned SEO specialist at Ahrefs. He is also a regular contributor to the Ahrefs Blog, dedicating his remaining time to enhancing the Ahrefs SEO Toolbar.