Peec AI vs Ahrefs Brand Radar: Which AI Visibility Platform is Best in 2026?
26 Jul, 2026
5 min
In this article:
Key takeaways
- Peec AI for focused, prompt-level AI tracking. Daily refreshes, customizable alerts, citation and source analysis, and sentiment scoring on a clean dashboard with unlimited seats.
- Ahrefs Brand Radar for the go-to AI visibility tool with context. A 405M+ prompt index across 7 AI platforms for any brand, with historical data.
- Peec AI starts at $95/month (50 prompts daily, 3 models, unlimited seats); extra AI models cost $20–30/month each.
- Brand Radar custom prompt add-ons start at $50/month (~83 prompts/day on 1 platform); the AI Visibility Index starts at $199/month.
If you’re evaluating Peec AI and Ahrefs Brand Radar, compare the feature sets first: Peec gives you tracked prompts with daily refreshes, alerts, sentiment, and source analysis, while Brand Radar gives you access to a 405M+ prompt index queryable for any brand, custom prompt tracking across 7 platforms, Bot traffic, and UGC visibility across Reddit, YouTube, and TikTok.
Peec AI vs Ahrefs Brand Radar in short
| Category | Peec AI | Ahrefs Brand Radar |
|---|---|---|
| Core focus | Dedicated AI search analytics: tracked prompts, alerts, sentiment | AI visibility tracking + discovery across AI, search, and UGC platforms |
| Prompt database | 150M synthetic queries/mo | 405M+ prompts built from real Google search demand (110B-keyword index + People Also Ask + semantic fanout) |
| AI platforms | ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews | ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Grok, Claude |
| AI visibility | Mentions, citations, position, share of voice | Mentions, citations, search-volume-weighted impressions, Share of Voice, positions |
| Competitor analysis | Competitors you configure, compared across your tracked prompts | Access any brand’s historical data instantly via AI Visibility Index |
| Alerts | Yes, customizable, on daily data | Saved reports + Report Builder for scheduled reporting |
| Sentiment analysis | Yes, included from mid-tier plans | Not currently available |
| Social & UGC tracking | No dedicated social media report | Reddit, YouTube, and TikTok brand mentions |
| Search demand / web visibility | Not included | Branded search history since 2015 with web mentions updated every few minutes |
| Historical data | Accumulates from when you start tracking | Included instantly with the index |
| Entry price | $85/month (50 prompts/day, 6 models available, unlimited seats) | Custom prompts from $50/month; AI Visibility Index from $199/month, all models available |
| Best for | Teams wanting a simple, dedicated AI tracking tool with alerts | SEO and marketing teams wanting discovery + tracking backed by real search data |
AI visibility: citations, mentions, share of voice
Peec AI visibility features

Peec AI tracks a portfolio of prompts you define, either manually or via its suggested-prompts feature, which analyzes your website and auto-generates relevant conversational queries. Each prompt is run daily against the AI platforms on your plan, and the dashboard trends your visibility, position, and share of voice against configured competitors.
Citation and source analysis

Peec separates brand mentions from source citations **and shows which domains and URLs drive each AI answer, so you can see not just whether you appear, but which third-party sources put you (or a competitor) there.
Actions

Instead of leaving you with dashboards, Peec’s Actions turns visibility findings into recommended next steps, flagging which prompts and sources to target and what content moves could improve your standing.
The structural trade-off remains: Peec’s coverage is only as good as the prompts you (or its AI) thought to enter, and anything outside the configured set, including unexpected branded queries, stays invisible.
Ahrefs Brand Radar AI visibility features

Brand Radar maintains an index of 405M+ prompts sourced from what people actually type into Google, including Ahrefs’ 110B-keyword database filtered by search volume, plus People Also Ask questions, and runs them across 7 AI platforms (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Claude only for Custom prompts). You can query the index for any brand, product, or topic, and the data with history included immediately. Access the Bot analytics or social media sources and find what drives your AI visibility.
Competitor analysis

Type any competitor into the search field, and the AI Visibility Index returns its AI visibility instantly. Browse specific reports for Mentions, Citations, Impressions, or AI Share of Voice to dive deep into any of them.

Filter the results to surface queries where your brand is “Not mentioned” and/or “Not cited” to see the exact prompts, fan-out queries, and cited pages where rivals appear and you don’t. The Topics report clusters it all into demand-ranked themes for content prioritization, which is a layer Peec doesn’t offer.
Custom prompts

For specific queries, custom prompt tracking runs your own portfolio on a daily, weekly, or monthly cadence across any of the 7 platforms. If you know the prompts you want to track, you can add them directly or use the “Generate” option, which suggests prompts based on competitor data and market verticals. You can switch the report’s data with the dataset filter, showing either Ahrefs’ index queries or your custom prompts set, so tracked and discovered visibility live in the same views.
Search demand, web, social

AI answers are grounded in search patterns, web content, and human discussion. Brand Radar tracks all three.
- Search Demand trends branded keyword volume with history to 2015.
- Web Visibility monitors linked and unlinked mentions across the web are updated every few minutes.
- YouTube, TikTok, and Reddit reports locate brand mentions down to the exact spot in video transcripts and the subreddits ranking in Google for your niche.
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Data methodology
| Category | Peec AI | Ahrefs Brand Radar |
|---|---|---|
| Prompt source | User-defined + AI-suggested from your website | Real Google search queries (110B-keyword index + PAA) |
| Coverage model | Deep on configured prompts, blind outside them | Broad across the index; custom prompts fill funnel gaps |
| Volume signal | None — prompts carry no demand data | Every prompt tied to measurable search volume |
| Update cadence | Daily | AI index ongoing; search demand every few days; web visibility every few minutes |
No vendor has access to raw ChatGPT or Perplexity prompt logs. Both tools work around that black box in their own way. Peec gives you the steering wheel, you decide exactly which conversational prompts matter and get precise daily data on them. Ahrefs starts from what people verifiably search, real queries from its 110B-keyword database and Google’s People Also Ask, then expands them for topic coverage, so the core of the index is anchored to real search demand rather than guesswork. It’s also the only vendor in this comparison with a published methodology you can read through.
Pricing comparison
Peec AI pricing

Basic pricing:
| Plan | Price | Prompts | AI models | Projects | Extras |
|---|---|---|---|---|---|
| Starter | $95/month | 50 | 3 | 1 | Unlimited seats |
| Pro | $245/month | 150 | 3 | 2 | Unlimited seats |
| Advanced | $495/month | 350 | 3 | 5 | Multi-country tracking, GSC/GA/Looker Studio integrations |
| Enterprise | Custom | Custom | All models | Unlimited | API access, SSO, flexible tracking frequency |
Agency pricing:
| Plan | Price | Credits/month | Prompts | Positioned for |
|---|---|---|---|---|
| Essential | €205/month | 10000 | ~111 prompts | Agencies starting with AI Search, winning first clients |
| Growth | €425/month | 25000 | ~277 prompts | Boutique agencies managing 3–10 clients |
| Scale | €675/month | 65000 | ~722 prompts | Established agencies managing 11–25+ clients |
| Comprehensive | Custom (annual) | Unlimited | All models, custom integrations | Enterprise agencies serving global brands |
Unlimited seats on all tiers, but watch out on model add-ons: full platform coverage means stacking monthly fees per model on top of the base plan.
Ahrefs Brand Radar pricing
Custom prompts are great to run on-demand checks for very specific prompts. Great if you’re a new brand or operate within a small niche. Ahrefs includes a set of free custom prompts for every plan from Lite and higher. Add-on packages are available to extend the number of your prompts.

| Package | Price | Checks/month | Capacity |
|---|---|---|---|
| Basic | $50/month | +2,500 | ~83 prompts/day on 1 platform |
| Growth | $100/month | +7,000 | ~233 prompts/day on 1 platform |
| Scale | $250/month | +25,000 | ~833 prompts/day on 1 platform |
AI Visibility Index gives instant, historical visibility for an established brand or topic. It surfaces the market’s data with its popular players and is great for running an analysis of the current status. Its pricing falls into two options:

| Option | Price | What you get |
|---|---|---|
| Single index | $199/month | One AI platform's full prompt index (e.g. ChatGPT), any entity, history included |
| All Indexes bundle | $699/month | Every platform index (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot) |
Which is better, Peec AI or Ahrefs Brand Radar?
Peec is the cleaner single-channel tool with daily tracked prompts, source-level citation analysis, sentiment scoring, and unlimited seats.
| You need | Which is better |
|---|---|
| A simple, dedicated AI tracking tool with daily alerts and unlimited seats | Peec AI |
| AI visibility for any brand, at index scale, connected to the sources that drive it | Ahrefs Brand Radar |
The Brand Radar is the deeper data platform with massive search-backed prompts, instant any-brand analysis with history, topic clustering ranked by real demand, and the search context since 2015, near real-time web mentions, and Reddit/YouTube/TikTok to explain why AI visibility moves.
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