BloggerJet Content Marketing & SMM Strategies Get More Tweets On Your Articles With This Simple Tool
Hey there!
How many of your blog visitors tweet your articles?
Even when your content is endlessly epic, many people would read it and just leave, because they lack motivation to share.
So how do you motivate them? Read along...
The Big Problem With Social Sharing
I'm afraid today social sharing is not as effective as it used to be (you have probably noticed that on your blog).
Back in the days when social sharing buttons were just released by Twitter and Facebook, everyone was sharing content like there was no tomorrow.
But that was like 5 years ago, and over time people were getting less and less motivated to share content using these buttons.
As more sites have adopted social sharing buttons, visitors have started to place them in their psychological blind spot. Much like "banner ad blindness" visitors are now getting used to seeing social sharing buttons everywhere and so they just subconsciously ignore them.
Even when a visitor really likes your content – they are not sharing it like they used to.
The Truth About What Makes People Tweet
If you want to make your visitors tweet your content, you should understand the inner psychological drivers behind that urge to share something on Twitter.
Studies have shown that people share content with their friends and following to create an image of their "better self".
In other words people love to tweet things that make them look good, smart and fun.
So your job is to give them something valuable to tweet, which will make them look good in the eyes of their friends and followers.
"Tweetable Quotes" Strategy
What if you pull key quotes or ideas from your post and turn them into "tweetable quotes"?
"Tweetable quote" is a piece of text in your article that readers can tweet with just a click without having to write anything themselves.
Like this one:
[tweet_box]Twitter traffic doesn't come from your own followers. It comes from other people, who tweet your stuff![/tweet_box]These quotes stand out in your post and become a call to action. It's a great motivator for your readers to share your articles.
Top blogs such as KISSMetrics and HubSpot are using this strategy for quite a while now.
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