I bet you’d like more email subscribers, right?
Here’s a quick tip for you – “PopUp Email Forms”.
Popup email forms have huge potential when it comes to list building, and even if you hate them, there’s no doubt that they work. Professional bloggers unanimously agree that they increase subscription rates, and have had great success with them.
But you can’t just slap a popup form on your site and expect everybody to start signing up left and right. You’ve got to be smart about it. You’ve got to know how to size it, design it, word it, and all that good stuff.
In short, you’ve got to make them like the pros do.
Crafting smart sign up forms
When it comes to making your own sign-up forms, there’s one principle you must follow: focus on the benefits of signing up, not the act of it.
Honestly, people just aren’t interested in signing up for things. Their true motives lie in the free eBooks, the exclusive money-making advice, the awesome email courses, and so on.
In this sense, it’s like your bylines. If you can put something tempting in it, they’re more likely to click on it. That’s why every sentence needs to display relevance and value, so people won’t wander off as they read your popup.
Now there are several products out there that’ll let you make popups, but which ones REALLY work?
Popup domination is a fantastic choice, and it’s used right here at BloggerJet so you know this isn’t some shameless advert.
It allows for split-testing, has full customization options, has a myriad of popup email form templates (already designed for high conversions mind you), and even let’s your popups show up on specific pages you’ve chosen.
To top it all off, it comes preloaded with analytics so you can track your conversions. It’s definitely a money-maker :)
With that out of the way, let’s take a quick look at some popups. A quick analysis of each one will help you create your own great popups, so let’s get to it!
Neil uses his stellar track record as social proof here.
With a little name dropping (Amazon, Microsoft, etc.), he makes it clear that his advice is sought out by even the biggest guys online. And If those guys can be helped with Neil’s products, so can you.
So if you’ve got any big names under your belt (even just one), milk it for all it’s worth. Even just one high level name is good for social proof, so if you got it, flaunt it.
Notice how it doesn’t matter which button you click.
Even if you’re tempted to try and click out of the popup, we feel psychologically compelled to not miss out on a moneymaking opportunity. This is nothing more than smart button copy, so it shouldn’t be too difficult for you to create a popup with a similar setup.
Just make the exit button make them feel like they’re losing out, that should nudge readers in the right direction :)
Once again we see that smart button copy in action.
Normally you’d put something like “sign up here” or “subscribe here” as the text, but this one says “Yes! Give me the FREE eBook now!”
This reminds you at the last second that your not just signing up for something; you’re also getting a free, valuable, relevant product. And that’s what people REALLY want.
The fact that Michael Dunlop (creator of Popup Domination) uses his own product on his own sites testifies to its effectiveness. And it’s no surprise that he’s using one of the default templates it came with.
The popup is very streamlined, and it naturally draws the eyes towards the CTA button. This is useful if you don’t have any pictures to help you out, less distractions will help focus readers on the important bits of your popup.
Derek Halpern’s popup is unique because it’s got so much going on.
There are benefits, social proof, and even an interesting picture to top things off; all without feeling cluttered.
Got the benefits? Got the social proof? Give the “kitchen sink” style popup a try, and if you get more subscribers, stick with it.
Once again Michael Dunlop stands strong by his own product, Popup Domination.
This time on his other site Income Diary. We’re seeing another one of his great popups in action, so by now you should have an idea of what a strong popup looks like. Starting to see a pattern?
Benefit driven headline; interesting facts; and a call to action. It’s a foolproof formula!
This is a cool one.
Lewis’s picture is a subconscious giveaway that you’ll be able to build an “epic life” by joining his community. The benefits are strong and the copy sounds personal, definitely a strong popup.
Now would you call this popup annoying or intrusive? I won’t. It’s awesome!
Check out that awesome visual.
It really reinforces his brand, the idea that you can make a living sitting on your couch. All it takes is one look to know that you need his advice NOW.
You could achieve a similar effect with a smart picture also. Consider what you’re own brand is, and think of how you could condense it into a single picture. Most popups don’t do this, so you’d actually have an advantage by doing this :)
The cool thing about this popup is that the color scheme matches Pushing Social’s blog design.
This gives it a professional, more put-together feel. If you’re using a popup maker that gives you control over the color palette (like Popup Domination), this would be a simple and effective way of improving your popups.
You see that little guy in the corner?
Doesn’t he make the popup a little more… lighthearted? Social Media Examiner’s brand is built around this theme, so when you reach the popup you already feel comfortable with it.
See if you can infuse some of your blog’s personality into your popup, that’ll prime visitors into feeling more comfortable with it (and hopefully increase your sign ups!).
Our very own popup as seen on BloggerJet (that leads to our awesome free email course)
We have a nice visual, that tells people what this is. There’s also a nice headline with a few bullet points, and of course the personal message (Tim likes to think it really improves the conversion rate).
Tim also used a little “shady” trick, where he sets a price for his email course, but eventually gives it out for free. If you’ve been around for a while, you probably know that he actually hates such shady manipulative tactics, but after seeing this trick on a popup by Quicksprout (see #1 in the list), he decided to test it out and see if it really works that well (more on this in future posts).
Some more insider info: Tim has split-tested two more versions of the same popup, but with different length: a longer one and a shorter one. And the one you see above brought like 30% more signups than other two.
And still there are plenty of things that can be split-tested to improve email signups: different headline, sharper personal message, different wording on the signup button, etc…
Thanks to PopupDomination we can do these tests easily and get even more email subscribers.
Now it’s your turn…
So we’ve taken a look at how some famous bloggers/marketers use popups on their sites. Each person has their own take on it, but you’ll always see an emphasis on benefits, benefits, BENEFITS.
Something to note is that many of these popups were made with “Popup Domination.” There’s a reason it’s so popular (because it works!), so if you’re serious about making great popups make sure to give it a try.
So, which popup here do you think has it the “most right?” Why? Leave a comment below and share your thoughts. It’d be great to hear from you :)
And if you think any of your friends might like this post, please share it with them. Because I think a 1,375% increase in email subscriptions is something we all want :)