Honestly I never treated LinkedIn seriously.
I think their interface is very perplexed and cluttered with tons of stuff that I don’t really need.
And all these people who were requesting to connect with me?
Right now I have 360 contacts on LinkedIn and I don’t have a clue who most of them are.
But last week I rolled out a major redesign of my blog and my natural desire was to let everyone know about it.
So when my friend reached out to me about his newly developed LinkedIn tool, I decided I should definitely give that a spin.
Why Did I Decide To Reach Out?
Since I’m not a big fan of this social network, I literally did nothing to grow the list of my LinkedIn connections and still ended up having 360 contacts.
I don’t know most of these people and I’m pretty sure they hardly know me as well.
So I decided it would be a good idea to reach out to everyone with a short message to let them know about me and see where it goes.
Using “LinkedIn Mailer”
So I opened the software and followed the built-in instructions.
First of all I had to export my contacts from LinkedIn and import them into the tool.
The tool has two buttons for this:
- “Create CSV” will open a new browser window with “Export LinkedIn Connections” option;
- “Import” will obviously import that list you’ve just downloaded into LinkedIn Mailer.
Once the tool is done importing your LinkedIn contacts you should click on the “Connections” tab and you’ll see a very neat spreadsheet with all your LinkedIn connections.
The tool has some awesome filtering options in case you want to only target people from a specific country or based on what they do. But I just wanted to reach out to everyone, so I clicked the “Messaging” button.
I decided that my message should be real short. All I wanted is to tell everyone that I have a blog and what the blog is about.
I also thought it would be relevant to apologize for the mass message for some people might hate that.
So here’s what I got:
The cool thing is that you can send personalized messages by automatically using the name of a person in your greeting. Which I did.
The message was ready so I just clicked “Send” and allowed the tool a bit of time to send 360 direct messages to my LinkedIn contacts.
The Results From Bulk Messaging On LinkedIn
I knew from the very beginning that I’m not doing it for traffic.
The open rate of my email list rarely goes above 40% and the CTR is usually about 10%. And I didn’t expect my LinkedIn contacts to be more responsive than my email subscribers.
What I was looking for is some hidden opportunities.
And I got some!
Here’s a brief list of what people responded back with:
- a guest blogging invitation;
- an offer to republish some of my articles;
- a few blog sponsorship opportunities;
- and some cross-promotion offers.
And I wasn’t even looking for any of that! I think I could do much better if I had a specific goal to reach out with.
What This Means For You
Like I said, I have never invested any of my time in LinkedIn and so my list of connections is quite small and non responsive.
But for people who are active on LinkedIn mass messaging could be the holy grail of hidden opportunities.
Write a brief message about what you do and what you’re struggling with and reach out to your contact list. I’m convinced that many people will offer their help and expertise to you.
If you want to get your hands on the piece of software I used, here’s the link: http://www.linkedinmailer.com/
This is not an affiliate link, so I won’t get any commission in case you decide to purchase the software. And my friend Karl is not paying me for this article too.
I’m doing this for two reasons:
- I used the tool myself and got some nice results with it that I’d like to share with my readers.
- I have my own tool (TweetDis plugin) and I know how hard it is to go out and promote your work online. So I’m glad I can help Karl a little bit and let some more people know about his cool tool.
Please read this comment from Kevin to understand what I’m talking about.
Purchase this piece of software at your own risk. I do not guarantee that it will work the same way it worked for me at the time of writing this article.
UPDATE 1 June 2015: the number of comments from “unsatisfied customers” just keeps growing. You may also want to check this thread at WarriorForum.
I don’t know what happened to this piece of software. I swear it worked well for me back in the days :)
Back To You
So what are your thoughts about mass messaging on LinkedIn and about this social network in general?
What do you mainly use LinkedIn for? Is it effective?