“Spend 20% of your time writing an article and 80% promoting it”.
You’ve heard that before, right?
I guess “writing an article” is a no-brainer for most people, while “promoting it” is a real challenge.
I’ve heard lots of bloggers mentioning “link roundups” as a great blog post promotion strategy.
So I decided to get my hands on it.
In Case You’re New To “Link Roundups”
Some bloggers publish regular blog posts with nothing but links to the recent articles of their fellow bloggers. This way they are giving them a pat on the back for creating an outstanding piece of content.
Basically this is how bloggers used to share amazing content with their readers in the “ancient times”. But since the day Twitter got popular most people prefer tweeting an article rather than linking to it.
Getting featured in link roundups is cool for two reasons:
- You get a bunch of new visitors to your website;
- You get backlinks to your website, which is good for SEO.
But can you do it on “autopilot”?
How I Got Featured In Link Roundups Without Even Thinking About It
Last month I’ve published a huge list article featuring 50 marketing experts and their Twitter marketing advice.
I didn’t plan for it, but that article landed me a few appearances in link roundups (FirepoleMarketing, iBlogZone, TechToucan, ALifeLessBeige) and a few more “honorable mentions” on awesome blogs (MatthewWoodward, BloggingFromParadise, WordingWell).
This, and the fact that I’ve studied over 40 link roundups on other blogs (more on this below) makes me think that I’ve learned something.
So here’s my no-brainer 2-step process of getting your articles featured in link roundups…
1. Write a Worthy Piece
The whole point of link roundups is to feature exceptional content, the one that stands out from the rest.
I absolutely love this quote by Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.
If you can’t imagine anyone linking to what you’re about to write, don’t write it / Jeff JarvisClick to tweet
My article required a huge amount of work reaching out to all these influencers and then repackaging all their advice into an easy to comprehend format. That is something readers and bloggers value a lot and that is why my article got noticed.
The more time and effort you put into your article – the more chances that other bloggers would gladly feature it on their blogs.
2. Let The Bloggers Know About It
How are bloggers supposed to feature your article if they don’t even know it exists?
My success was entirely based on the type of the article that I’ve used. More than 50 bloggers knew about that blog post before it was even written (because I’ve asked them to contribute), so reaching out to them after the article was published seemed natural.
So here’s my brief list of methods to let the bloggers know about your piece of content (in the order of their effectiveness):
- Mention bloggers in your content, link to their articles, ask them to contribute;
- Write an exceptional article that people will share like crazy and top bloggers will notice it;
- Tweet your article at them if you saw them tweeting articles like yours before;
- Send them a personal email (doesn’t work with A-list bloggers).
To be honest that’s pretty much the standard blogger outreach mechanism, with the only difference that you’re targeting only specific bloggers who publish link roundups.
How To Find Bloggers Who Publish Link Roundups
You can easily find lots of link roundup articles in Google if you know how to use advanced search operators.
In case you’re new to this, I suggest you to start with these simple search formulas:
- “link roundup” + your niche keyword
- inurl:roundup + your niche keyword
- intitle:roundup + your niche keyword
Some other keywords to try are: “best of the web”, “weekly roundup”, “monthly roundup”, “top posts”, etc.
43 Blogging And Marketing Blogs That Do Link Roundups
If your niche is blogging or internet marketing you can use my own list of blogs. I did all the job for you and collected 42 blogs that do link roundups.
But then I decided that it would be great to sort all the blogs by the amount of traffic they get. So I created a spreadsheet with an extra column that shows the Alexa ranking of each blog.
You can download this spreadsheet for free. A single tweet is all I ask in return for all the work putting it together:
How To Make Bloggers Feature Your Articles Without Having To Ask Them
So now you have a list of 42 blogs that do link roundups and you can easily find a few more if you dive deep in Google.
But like I said, link roundups were not the only place where my article got featured. Some bloggers just mentioned it in their regular blog posts. So what’s the difference?
I don’t think there’s a huge difference between being featured in a link roundup or getting mentioned in a regular blog post.
Actually in a link roundup you’re competing with dozens of other super awesome articles, while in a regular post the competition is oftentimes a lot less intense.
And besides, the methods you use to get featured in both kinds of articles are pretty much the same.
So what’s the takeaway here?
Don’t try to get featured in “link roundups”, just try to get featured.
Here, steal this action plan:
- Pick a few bloggers you absolutely adore and make sure they regularly link to others from their blog;
- Write amazing content. And everyone around should consider it amazing, not just you;
- Get yourself on the radar of these bloggers. Be authentic and try to be useful to them;
- Watch them link to your content.
And you know what? You should absolutely be doing your own link roundups!!
This is a perfect way to be useful to your favourite bloggers by featuring their articles on your own blog. They will notice that you’ve linked to them via a trackback and come check you out!
That’s your first step in building connections with them.
Over To You
So what are your thoughts on “link roundups” as a “blog post promotion strategy”?
Don’t you think “link roundups” are rather a result of connecting with other bloggers, than a promotion strategy of its own?
Do you do link roundups on your blog? Would you consider trying it after reading this article?