How To Create ?Tweetable Quotes? That Make Your Readers Tweet More Often

tweetable-quotesI?m sure you?ve noticed that many popular blogs are using the so-called ?click to tweet? quotes in their articles.

The reason why they do it is pretty straightforward – it brings them more tweets!

Milking tweets from your readers has always been challenging:

  • your article had to be absolutely stellar to make a reader want to share it with his followers;
  • your headline had to be catchy and ?clickbait-y? to look good in a tweet;
  • your tweet button had to be always floating at a reader?s sight, reminding him of that option.

But it all changed when someone invented ?tweetable quotes?.

What is a tweetable quote?

?Tweetable quotes? are great ideas compressed into short insightful sentences, that bloggers embed into their articles to make their readers want to tweet them.

And as you may already know, people love tweeting things that make them look smart – this is how tweetable quotes help your articles spread on Twitter and drive more traffic to your site.

For example, Neil Patel wrote a very short article with nothing but 50 short tweetable quotes in it, and it resulted in 17,452 visits from Twitter alone.

So let?s look at the anatomy of a perfect tweetable quote:

The-anatomy-of-a-tweetable-quote

1. It clearly stands out from the rest of the copy and catches the eye.

It is a well known fact that only a small percentage of visitors who land on your article will actually read it from start to finish.

Most of them will only skim through to understand what?s in it for them and if it is worth their time.

That?s why it?s so important to make your tweetable quotes stand out.

Even if that person won?t read your article from start to finish, he may notice your quote and tweet it out, exposing the link to your article to his Twitter followers.

2. It conveys a great idea in a single catchy sentence.

While your headline has to capture the essence of the entire article, you can use multiple tweetable quotes to convey a bunch of great ideas that you?ve planted there.

This is why you should try to use more than one tweetable quote in your article (if possible).

Even if your headline won?t resonate with the reader, one of your catchy ?sound bites? should definitely strike him.

This way you?re creating multiple opportunities for your readers to share your content on Twitter.

3. It has a clear call-to-action.

I won?t go into too much detail on why “call-to-actions” are so crucial in online communications. Everyone knows that.

I’ll just remind you that 99.9% of your website visitors will never take action, unless you will clearly ask them to do so (I totally made up this number, but you get the idea).

That is why next to each tweetable quote you see a short call-to-action that says “tweet this“.

4. It can be tweeted with a single click.

You can come up with the most amazing quote in the world, but if your readers don’t see a quick way to tweet it – many of them won’t bother doing it.

That is why tweetable quotes are designed to be tweeted with a single click (I?ll cover the technical side of things later in this post).

How to create quotes worthy of a tweet

Since I have promised you to only share ?no-BS? advice here on BloggerJet – let?s be realistic.

Embedding lots of tweetable quotes into your articles will NOT help you get more traffic from Twitter.

Embedding amazing, insightful, inspirational quotes? the kinds of quotes that change people?s lives? the kinds of quotes that you print out and hang on your wall – THIS is what will generate tons of tweets and help you get more traffic from Twitter.

I mean if your quote is nothing special – no one will ever tweet it (even if you carefully follow all the anatomy I?ve outlined above).

But if your quote is a killer – many people will tweet it out even if there?s no quick button to do that.

A great example is this article by Gregory Ciotti:

gregory-ciotti-quote

He has planted a big and bold quote into his article, but he didn’t make it “tweetable”. Readers don’t have a button they could click to send his quote to Twitter.

So did people tweet it out?

You bet!

tweets-feed

It is the actual quote that makes people want to share it with others, not the “tweet this” button that you put next to it.

“Tweet this” button will surely help you to squeeze more tweets out of your quote, but it won’t magically turn your nonsense quote into a viral sensation.

So how to write great quotes?

First and foremost, think of the actual idea that you?re trying to convey in your quote.

If that idea is ?contagious? and “sticky” – that?s already 80% of the success.

Another 20% goes to copywriting (your ability to write damn good sentences).

In case you can’t read between the lines, let me put it this way:

[tweet_box design=”default”]Writing quotes that others will want to cite is incredibly hard.[/tweet_box]

(so did you just tweet this quote? or it’s not good enough?)

(UPDATE: soon after publishing the post I saw a few tweets of that quote: 1, 2, 3 )

Luckily there’s a cool hack that you can utilise if you can’t come up with a sticky quote to use in your article – find a relevant quote from someone popular!

Once your readers see a great quote authored by some authority person they know – they simply can’t resist tweeting it out.

Check out these examples of people tweeting quotes from BloggerJet (some of these quotes are authored by me, some belong to other people):

1. People tweeting quotes instead of the actual article:

 
2. Tweet of the actual article followed by a quote from it:

As you can see, tweetable quotes strategy works like a charm for my small personal blog, and I’m pretty sure it will work for you too.

Finally, let?s talk about the technical side of things (which is the easiest part actually).

How to embed tweetable quotes in your articles

Below I?ve listed three different solutions that will help you add tweetable quotes into your articles even in you?re not a techie.

And I?m such a big advocate of this strategy that I have invested my own time and money to create one of these solutions.

1. Click To Tweet: Online Service (Free/Paid)

This is probably the fastest way to start using “click to tweet” quotes in your articles.

01-Click-To-Tweet-screenshot

Just put your quote into the textfield and click on “Generate New Link”:

02-click-to-tweet-quote

Then copy the code that this tool will give you and paste it into your article where you want your tweetable quote to be.

The end result will look like this:

“Learn how to add “tweetable quotes” in your articles with ClickToTweet” [Click To Tweet This]

If you click on that link, a tweet will be automatically generated for you in a new window:

click-to-tweet-result

But I guess you also want that tweet to mention your twitter username and include the link to your article, right?

You can easily add something like “by @timsoulo” to the text of a pre-populated tweet, but what about the link to the article?

If you’re adding a quote to an existing article, it’s not a problem to grab it’s URL and add it to the tweet.

But if your article wasn’t published yet, you need to copy it’s permalink from WordPress post editor:

permalink

After adding your twitter handle and the permalink of your article to the pre-populated tweet, you’ll get something like this:

“Learn how to add “tweetable quotes” in your articles with ClickToTweet” [Click To Tweet This]

Visually both of these “click to tweet” links look the same, but if you click on them, you’ll see that the second one generates a tweet with my twitter handle and post URL in it.

One single thing that irritates me a bit about ClickToTweet service is that after you make a tweet, the page will refresh and you’ll be offered to follow ClickToTweet on Twitter (unless you’re following them already):

05-click-to-tweet-suggestion

I perfectly understand that this is their way of promoting their service, but wouldn’t it be more relevant to recommend following the owner of the blog instead?

All in all, ClickToTweet is a great service to create basic tweetable links and put them into your articles.

But you’ll have to mess around quite a bit if you want to add some extra information to your tweet and the tweetable quote won’t really stand out in your content as you can see.

2. Click To Tweet: WordPress Plugin (Free)

This plugin has the same name, but it was developed by guys from CoSchedule, who seem to have no relation to the aforementioned online service.

04-Click-To-Tweet-plugin

If you’re new to WordPress plugins and have no clue of how to install one on your blog, check this awesome tutorial by WPBeginner.

The Settings page of ClickToTweet plugin couldn’t be more simple:

Screen Shot 2014-10-20 at 4.36.17 PM

Basically they give you a code that you should use in your article editor to make a phrase tweetable.

Once you wrap a piece of text with that code the plugin will automatically attach the url of your post and your twitter handle to it.

They even give you a nice little button in your WordPress post editor, if you don’t like to mess with the code:

click-to-tweet-admin

The tweetable quote created with this plugin will look like this:

click to tweet quote

I don’t use ClickToTweet plugin at BloggerJet, so this is just a screenshot.

It looks very nice and overall the plugin is very easy to use.

One little downside of using this plugin is that there’s a “Powered By CoSchedule” link added to each tweet box that you create.

Again, there’s actually nothing wrong with it. These guys give you their plugin for free and all they ask in return is a little bit of promotion.

So overall the plugin is very handy and cool, but there’s only a single design of a tweetable quote available.

3. TweetDis: WordPress Plugin (Premium)

This is a WordPress plugin that I have created for myself, because I didn’t feel that any existing solution could meet my personal needs.

tweetdis-website-screenshot

TweetDis plugin is much more powerful than the two other solutions that I have described above.

After installing it on your blog, you’ll see a small icon appear in your post editor. And whenever you want to make a piece of text tweetable, you just highlight it and click on that icon:

TD-add

The admin panel of TweetDis is pretty simple and straightforward:

tweetdis-plugin-settings

The tabs suggest that there are 3 ways you can use TweetDis:

1. If you want your quote to stand out in your copy and attract attention of your readers, you can use the BOX:

[tweet_box]Learn how to add “tweetable quotes” in your articles with TweetDis[/tweet_box]

2. If you want people to tweet a quote that’s a part of a paragraph, you can use a HINT.

Like this: I wrote this guide to help you [tweet_dis]learn how to add “tweetable quotes” in your articles with TweetDis[/tweet_dis]

3. If you want people to tweet a specific image from your post, use IMAGE:

[tweet_dis_img]add_img_5_new[/tweet_dis_img]

But my absolute favourite feature is ability to add quotes with “faces”.

We call them “authority quotes”.

Here’s an example:

[tweet_box design=”box_15_at” pic_url=”http://bloggerjet.com/img/Steve.jpg” author=”Steve Jobs”]We?re here to put a dent in the universe. Otherwise why else even be here?[/tweet_box]

Feel free to browse TweetDis website for more information about the plugin.

Back To You

So have you heard about “tweetable quotes” before?

What do you think of this little marketing tactic?

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a leading tool trusted by hundreds of thousands of SEOs and marketers worldwide. His SEO-related data research studies have been cited by media giants, including Inc, TechCrunch, and VentureBeat. He's also a regular speaker at some of the largest industry conferences around the globe, such as PubCon (US), BrightonSEO (UK), and the Digital Marketers Australia Conference (AU).