12 Best Marketing Blogs to Follow in 2024

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

If you want to level up your marketing game, your best bet is to read the blogs the pros are learning from.

So, instead of compiling a list of my favorite blogs, I decided to do something different:

  1. I listed some of the smartest marketers in the industry;
  2. I reached out and asked them to recommend their three favorite marketing blogs;
  3. I compiled their recommendations in a list.

1. Ahrefs’ Blog

Founder: Dmitry Gerasimenko
Blog Type: Multi-author
Domain Rating (DR): 91
Estimated monthly organic search traffic: 716,000
Estimated traffic value: $791K

I know it seems weird that our blog is #1 on the list we’ve put together, but trust me, I didn’t rig this result. Like Emil, plenty of marketers we reached out to love our blog and voted for it.

For those who are unfamiliar, we typically publish 1–2 posts per week on SEO and marketing, and focus on quality over quantity.

We also have access to some seriously big data, from which we regularly derive and publish studies.

2. Animalz

Founder: Walter Chen
Blog Type: Multi-author
Domain Rating (DR): 74
Estimated monthly organic search traffic: 3,500
Estimated traffic value: $1k

Founded in 2015 by Walter Chen, ex-CEO of iDoneThis, Animalz is a content marketing agency based in New York.

The blog is mostly run by well-known content marketer Jimmy Daly, who writes about SaaS marketing (strategy and tactics) as well as writing tips.

One thing’s for sure—you can count on Jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients.

3. Reforge

Founder: Brian Balfour
Blog Type: Multi-author
Domain Rating (DR): 75
Estimated monthly organic search traffic: 3,000
Estimated traffic value: $5k

Started by HubSpot’s ex-Head of Growth Brian Balfour, Reforge is a training company that teaches experienced product and marketing professionals about growth marketing, modeling, and experimentation.

Brian has a vast network, and the Reforge blog is chock full of actionable insights from the marketers behind successful tech companies like Pinterest and Uber.

4. Detailed

Founder: Glen Allsopp
Blog Type: Single-author
Domain Rating (DR): 72
Estimated monthly organic search traffic: 10,800
Estimated traffic value: $7.8K

Glen rarely blogs, but when he does, it (almost) always gets the SEO world talking.

When you read the Gaps/Detailed blog, don’t expect to see anything rehashed. Glen only writes about ideas and tactics from his years of experience and testing.

The whole marketing team at Ahrefs has learned plenty from Glen.

5. Grow and Convert

Founders: Benji Hyam, Devesh Khanal
Blog Type: Single-author (w/ rare guest posts)
Domain Rating (DR): 71
Estimated monthly organic search traffic: 1,200
Estimated traffic value: $3.6K

Started in 2015, Benji and Devesh took the content marketing world by storm when they announced they were going to try to get 40,000 unique visitors in 6 months.

While they did not manage to hit their target in the end, their process and transparency inspired plenty of marketers and turned them into thought leaders in the content marketing world.

They’ve since pivoted Grow & Convert from a blog to a fully-fledged content marketing agency.

6. Intercom

Founders: Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett
Blog Type: Multi-author
Domain Rating (DR): 91
Estimated monthly organic search traffic: 18,400
Estimated traffic value: $38.1K

Intercom is a customer messaging platform. It’s one of the marketing tools we use. It powers our live chat, in-app messaging and Help Center.

The Intercom blog is also hugely popular. Mostly focusing on unique, opinion-based content, it’s managed by a team of writers and editors. It covers a broad array of topics, ranging from sales and marketing to product, design, and engineering.

7. Andrew Chen

Founder: Andrew Chen
Blog Type: Single-author
Domain Rating (DR): 77
Estimated monthly organic search traffic: 4,600
Estimated traffic value: $8.7K

One of the most popular thought leaders in Silicon Valley, Andrew Chen is an investor at Andreessen Horowitz and has previously led growth at Uber.

Andrew’s essays are well-loved. His newsletter is read by some of the best in growth marketing.

One of his posts — Growth Hacker is the new VP Marketing — actually inspired the revolution of “growth hacking” in Silicon Valley, and has led to the creation of growth teams in almost every tech company today.

8. Seth Godin

Founder: Seth Godin
Blog Type: Single-author
Domain Rating (DR): 84
Estimated monthly organic search traffic: 17,200
Estimated traffic value: $10.3K

Seth needs no introduction.

Perhaps the most forward-thinking marketer thinker around, Seth is the author of 18 bestselling books, now available in 35 different languages. Seth is the undisputed king of the pithy blog posts—thousands of people read and share them every day.

I started out in marketing reading some of his books. His ideas and concepts have impacted me quite a bit, especially the ones on being remarkable (or a “Purple Cow”).

9. Blind Five Year Old

Founder: AJ Kohn
Blog Type: Single-author
Domain Rating (DR): 70
Estimated monthly organic search traffic: 110
Estimated traffic value: $16

I wished AJ blogged more.

He averages around one post every 3–4 months—sporadic, to say the least.

But, good things deserve the wait. AJ runs a search marketing firm where he is deep in the trenches actually doing SEO and figuring things out. And when he finally emerges with insights, everyone listens.

10. CopyHackers

Founder: Joanna Wiebe
Blog Type: Multi-author
Domain Rating (DR): 78
Estimated monthly organic search traffic: 10,800
Estimated traffic value: $7.5K

Copywriting is a fundamental skill for internet marketers. From Facebook ads to homepages, everything requires good copy to interest, entice and convert.

That’s why I am glad to see CopyHackers, one of the best copywriting blogs around, make it onto the list.

Joanna, the owner of CopyHackers, has been helping people to optimize their copy since 2004. Besides publishing epic blog posts around copywriting techniques and client management, Joanna has also worked with SaaS companies like Wistia to improve their onboarding emails (and documented the process along the way!)

If you want to improve your copywriting, CopyHackers is worth a follow.

11. Siege Media

Founder: Ross Hudgens
Blog Type: Multi-author
Domain Rating (DR): 78
Estimated monthly organic search traffic: 43,100
Estimated traffic value: $83.4K

Siege Media is a content marketing agency specializing in SEO. Its founder, Ross Hudgens is an outspoken SEO thought leader and is well-respected in the industry.

Not only do they have top-notch content on their blog, but Siege Media have also recently invested in a video production studio, and have been creating high-quality videos for their YouTube channel. They’ve interviewed plenty of SEO experts like Brian Dean or Kevin Indig.

12. HubSpot

Founder: Dharmesh Shah, Brian Halligan
Blog Type: Multi-author
Domain Rating (DR): 93
Estimated monthly organic search traffic: 14,100,100
Estimated traffic value: $12.1M

Enter any marketing-related query into Google, and chances are you’ll click on the Hubspot blog. Receiving an estimated 12.1 million visitors a month, HubSpot is the champion of inbound marketing.

In fact, they are the originators of the term “inbound,” with founders Brian Halligan and Dharmesh Shah publishing the book on that topic.

Final thoughts

Marketing blogs continue to be a valuable source of wisdom and information for anyone seeking to learn about marketing and enhance their knowledge.

One thing is clear: the helpfullness of a blog is not solely determined by its size and traffic. There are numerous smaller, lesser-known resources that offer outstanding and amazing content.

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a leading tool trusted by hundreds of thousands of SEOs and marketers worldwide. His SEO-related data research studies have been cited by media giants, including Inc, TechCrunch, and VentureBeat. He's also a regular speaker at some of the largest industry conferences around the globe, such as PubCon (US), BrightonSEO (UK), and the Digital Marketers Australia Conference (AU).