Aida Knežević

Aida Knezevic is a versatile content marketer working primarily with B2B SaaS companies. Having launched her career at a major content marketing agency, she has helped leading companies in fintech, digital marketing, and many other verticals achieve growth using SEO blogs, case studies, thought leadership, and other types of content.

Keyword Monitoring: What Is It and 3 Ways to Use It

What Is Keyword Monitoring?

Keyword monitoring is the process of tracking specific search queries and phrases on digital platforms.

For example, you might monitor Instagram and TikTok for any mentions of your brand or direct competitors.

A common misconception about keyword monitoring is that it only entails tracking your website’s search rankings – a.k.a. rank tracking or keyword rank monitoring.
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