Tim Soulo

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a leading tool trusted by hundreds of thousands of SEOs and marketers worldwide. His SEO-related data research studies have been cited by media giants, including Inc, TechCrunch, and VentureBeat. He's also a regular speaker at some of the largest industry conferences around the globe, such as PubCon (US), BrightonSEO (UK), and the Digital Marketers Australia Conference (AU).

11 Tips to Increase Organic Search Traffic

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

In this article, I’m going to share the tactics that helped us at Ahrefs increase organic traffic over the years—nothing too complicated, just practical strategies that anyone can master.

Let’s start with exploring the ways to squeeze more traffic from your existing content and then move on to creating new content.

Read more…

The Role of Search Intent in SEO: A How-To Guide

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

Looking to rank in Google this year? You need to create content that aligns with search intent.

It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank these days, understanding and creating content with search intent in mind is critical.

Read more…

The Beginner’s Guide to Search Engine Marketing

FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.

What is search engine marketing?

Search engine marketing (SEM) is a type of digital marketing that utilizes search engines to drive more traffic to your website.

Many industry “experts” often use SEM to talk about pay-per-click (PPC) advertising. However, SEM encompasses both paid marketing and organic search engine optimization (SEO).

Let’s clarify this a bit. Read more…

How to Create a Winning Content Strategy

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

I’m Tim Soulo, the chief marketing officer of Ahrefs, and today I want to reveal our content marketing strategy.

Our content strategy at Ahrefs is simple.

In a nutshell, we:

  • Create blog posts and videos about relevant topics that people search for on Google and YouTube.
  • Nurture and educate those people with useful content on Twitter and in our newsletter.
  • Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and inside our tool.
  • This strategy has been hugely successful for us. We get 600K+ monthly visits to our blog from Google, have 150K+ people on our mailing list, and have 450K+ subscribers on YouTube.

Read more…

How to Optimize for Google’s Featured Snippets

[FYI: This article was initially published on the Ahrefs Blog. However, it has been subsequently rewritten, and I decided to share the original version here.]

Do you want to jump to the first position in Google without acquiring backlinks or significantly updating your content? Featured snippets can help you with that!

Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages.

You might be wondering how that’s a good thing for the website that owns the featured snippet. Users see your content in the SERP, and that might mean losing clicks, right?

Well, yes and no. Read more…

What’s in my bag (2018)

Don’t know about you, but I’m a huge fan of modern day gadgets.

They can make us more productive, make our everyday lives a little bit more convenient and help us feel more comfortable while travelling away from home.

(And some of them are simply cool to have, even if you don’t use them very often.)

So I decided to steal the idea from Matt Mullenweg and start a yearly tradition of taking inventory of the stuff that I carry with me in my backpack.

I’m very happy with most of these things, but some of them could be upgraded to something better. So please feel free to leave a comment and suggest a replacement. Read more…

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