7 Ahrefs Alternatives For Every SEO Task

I work for an SEO tool, and I’m about to review other SEO tools. Weird, right? Am I going to be super biased or trash-talk our competitors?

Let’s be honest. All SEO products, including Ahrefs, have pros and cons. So rather than creating fabricated reviews, I investigated potential alternatives and categorized them by the use cases at which they excel.

Top Ahrefs alternatives to try in 2024

When evaluating Ahrefs alternatives, I tested several SEO tools across their core functionalities, overall usability, data quality and accuracy, API availability, AI features, as well as pricing structure.

Here are the seven we handpicked, along with a comparison chart for reference.

1. Ubersuggest

Best Ahrefs alternative for entry-level keyword research

Pros:

  • Affordable
  • Intuitive keyword insights
  • Content ideas suggestions

Cons:

  • Overestimates organic keywords
  • Poor keyword gap analysis

Ubersuggest is tailored with beginner SEOs and marketers in mind. Sure, it might not have the same breadth and depth of features as Ahrefs. But what Ubersuggest lacks in complexity, it compensates with a simplified keyword research interface.

Aside from basic keyword metrics like search volume and keyword difficulty, the tool adds an extra layer of keyword research insights by displaying the mobile vs. website search volumes, the searcher’s age range, and a list of content ideas related to your seed keyword.

One noticeable feature is keyword visualization, formerly known as AnswerThePublic.com, which Neil Patel – Ubersuggest’s founder – acquired in 2022. The feature generates a universe of Google autocomplete suggestions as a node map with your target query in the middle. So, you should be able to pick your searchers’ brains faster and uncover unusual content ideas.

Not everything is rosy, though. Ubersuggest tends to inflate the number of organic keywords a website ranks for compared to Ahrefs, hence its traffic estimates, too.

 

On a similar note, their Top Pages report doesn’t show the keywords that drive traffic to a website’s most visited pages—which is the next natural step I’d take if I wanted to replicate a competitor’s winning pages. Speaking of competitors, Keywords Generator, a tool meant to surface uncovered competitor keywords, offers a small list of queries, probably because it’s relatively new.

Ubersuggest’s key features

  • Keyword research – To find untapped content ideas
  • Site audit – To check for issues holding down your website
  • Rank tracking – To monitor current search results rankings
  • Topic research – To discover top-performing content on your topics 

Data quality

Ubersuggest’s backlink index relies on Moz’s link database. “Why would you reinvent the wheel, right?” says founder Neil Patel, who claims 19.94 terabytes of data are processed each month to compile its other traffic and keyword estimations.

While not on par with Ahrefs data, this should still serve as a good starting point for beginner SEOs.

AI features

To double down on its intuitive keyword research capabilities, Ubersuggest features a simple writing platform that creates AI-generated articles starting from a target keyword, main title, and a few article headings. Don’t expect anything too sophisticated though such as changing the overall tone, rewording paragraphs, or writing AI prompts.

AI Writer 2.0 is not limited to generating articles only. You can use it for various other writing tasks, such as generating SEO meta tags, ad copy, or social media posts. But then again, you can do this with ChatGPT, or any other AI tool.

API

Ubersuggest doesn’t offer any API webhooks.

Pricing

Ubersuggest’s free version is solid enough to serve as a top free Ahrefs alternative.

If you’re looking for more power though, paid plans start at $12/month, with a lifetime deal available for those who are more price-sensitive. However, please be aware that $5 add-ons still persist even on the lifetime plan according to some user reviews.

Ahrefs vs Ubersuggest

If you’re a beginner on a tight budget, Ubersuggest’s simple interface might actually help you kickstart your SEO efforts faster, with as little training as possible.

Factor in the affordable price, and you’ll probably have a cheaper Ahrefs alternative—if not the cheapest one.

2. KeywordInsights

Best Ahrefs alternative for keyword clustering

Pros:

  • Great for occasional yet advanced keyword research
  • SERP-based clustering
  • Fast keyword to content ideation

Cons:

  • Time-consuming
  • Low breadth of keywords

KeywordsInsights is a popular keyword clustering tool. Unlike Ahrefs, which groups keywords by parent topic and related terms, KeywordsInsights groups keywords by their SERP similarity. In other words, it checks and groups keywords by the number of common URLs they rank for in the Top 10 (by default, it’s three) instead of their semantic similarity.

According to the founders, this method is more anchored in reality since it relies on connections between Google’s search results while rendering a finer degree of segmentation.

So, I clustered 1,350 keywords generated via Ahrefs’ Keywords Explorer tool, starting from the seed keyword “marketing.” After selecting the clustering parameters and waiting for less than 12 minutes, I arrived at 242 clusters. Ahrefs did the job instantly and arrived at 1,029 clusters.

I went down the rabbit hole a bit further. Upon checking the top 20 clusters in KeywordsInsights, 85% matched those in Ahrefs. The number of keywords included under each cluster was also fairly matched. We’ll leave the conclusions for later.

Apart from keyword clustering, KeywordInsights comes with a built-in keyword research tool. You can also compare the SERPs of six keywords at once to see if you should target them with the same page. The comparison is more comprehensive than Ahrefs’, for sure, but it takes a few more seconds and doesn’t allow you to pick historical SERPs to see how the search intent has evolved over time. So, whether you want to trade volume for historical ranking, that’s up to you.

KeywordInsights’s key features

  • Keyword discovery – To generate keywords from a seed, domain, or URL
  • Keyword clustering – To group keywords based on SERP similarity
  • SERP similarity – To compare SERPs of up to six different keywords side-by-side
  • SERP explorer – To check SERPs in different countries without a VPN

Data quality

Keywords Insights does pull its keyword and SERP data from a third-party provider. However, which one it is remains unclear.

I compared the number of keyword ideas generated from the seed keyword “marketing.” Although quantity doesn’t equal quality, KeywordInsights’ 5000 results on the topic have a long way to go to reach Ahrefs’ 717,000 keywords.

AI features

When it comes to filtering keywords, KeywordInsights simplifies the job via what they call “AI smart filters.” In practice, you can use layman’s terms to create advanced searches that exclude or include certain keyword modifiers instead of selecting several filters at once.

Much like Ubersuggest, KeywordInsights aims to be an end-to-end content production toolset. Their workflow is tighter, in my opinion. After generating keywords and clustering them, the tool creates an outline based on the headings of the Top 10 search results, Reddit and Quora threads, and the People Also Ask section.

The final step involves feeding this auto-generated outline to its AI Writer Assistant, which boosts numerous writing features. Similarly to other content grader tools, the AI optimizes your content against a series of on-page elements such as topic score, readability, links, and even cluster terms – yet won’t add all keywords to prevent keyword stuffing.

API

KeywordInsights has a public API, available only to the top-tier plans. There are no extra costs, but it does consume credits in direct proportion with the keywords and the parameters you fetch.

Pricing

KeywordInsights boasts a 4-day trial at $1, which gets you 6,000 credits and three keyword searches (enough to cluster one or two large chunks of keywords).

Paid plans start at $58/month, with a pay-as-you-go model available that bills 1,000 keywords at $7.99. An offer that positions the tool as a go-to choice for those who need occasional yet advanced keyword research. 

Ahrefs vs KeywordInishgts

So, which clustering tool is better? If you value the speed and breadth of topics, then Ahrefs is the clear winner.

If you believe in SERP clustering, want to conduct extensive side-by-side SERP comparisons and transform your keyword clusters into ready-available articles without paying for other content tools, Keywordinsights is the best bet for your pocket.

3. Mangools

Best Ahrefs alternative for checking SERPs

Pros:

  • Clean design
  • No learning curve
  • SERP analysis on steroids

Cons:

  • Fractured UX
  • Low daily limits

The affordable, lean, and least cohesive SEO tool out there. Yep, that’s Mangools.

Mangools boasts 5 core tools that, rather than working together as a whole, function as standalone tools. This means you can import data from one another but can’t create a project and use it across tools.

Despite this shortcoming, the Ahrefs competitor leans heavily on design simplicity, having almost zero learning curve. KWFinder, its flagship tool, packs enough power for basic keyword research. And while the keyword ideas generated match on average between 24-34% compared to Ahrefs’ dataset, KWFinder shines at surfacing unusual keywords you wouldn’t normally think of (meaning you can cover them before your competitors do).

SERPChecker is Mangools’ strongest tool in its arsenal though. You guessed it, this tool is all about providing a detailed SERP analysis for your target keyword. It does so by showing a keyword difficulty score, but also other non-proprietary metrics like Moz’s Domain Authority and Majestic’s Citation Flow to name a few.

SERP real estate is also a top focus. You can see whether a search result is visible above or below the fold. Also, there is a prevalence of SERP features that could potentially steal clicks from the organic search results via the “SERP Features Impact” widget. The higher the number, the more featured snippets, image packs, and other SERP features will bury down your rankings. You can conclude this if you click “Snapshot” and check the first page results.

If you’re not ranking yet for a keyword, you can also plug in your page and compare it against the other in the Top 10. Other than this, the rest of Mangools’ tools cover basic functionality in rank tracking, backlink analysis, and site analysis. 

Mangools’ key features

  • KWFinder – To kickstart the keyword research process
  • SERPChecker – To run an in-depth SERP analysis
  • SERPWatcher – To monitor ranking fluctuations and SERP features
  • LinkMiner – To find new and lost backlinks
  • SiteProfiler – To check a website’s top content and top organic competitors

Data quality

As pointed out previously, Mangools’ and Ahrefs’ databases are in completely different leagues. Mangools is adaptive enough to surface unusual keywords with more ease, though (Ahrefs does feature them, but not on the first page of results), a recurring pattern I found after running 10 keyword searches.

Backlink-wise, I suspect they’re using Moz’s and Majestic’s link databases since they have access to 45+ metrics coming from both providers.

AI features

For the moment, Mangool hasn’t invested in any SEO automations powered by AI.

API

Mangools’ API is invitation-based only, so you’ll have to request an invite to get access.

If you get in though, you’ll be able to pull keyword search volumes, keyword ideas, keyword difficulty, and 45+ Moz and Majestic metrics. These are all data that primarily feed SERPWatcher, but also KWFinder and SERPChecker.

Pricing

As a cheaper version of Ahrefs, Mangool’s monthly price range is between $29 and $129.

 

And while the entry plan might be three times cheaper than Ahrefs’, I found the daily keyword and SERP lookups to be insufficient. Yes, I bought the entry plan mostly because the free trial is too limited, even after Mangools has doubled the free trial limits in the first 10 days.

Mangools vs Ahrefs

In the end, Mangools is a T-shaped SEO tool being great at SERP analysis and balanced in all other SEO areas. At least for beginners.

Mangools should be enough for someone with a handful of SEO projects—like someone who owns a niche affiliate marketing website that wants to focus less on the number of keyword ideas generated and more on surfacing unusual keywords and analyzing SERPs from all angles.

4. MozPro

Best Ahrefs alternative for competitive analysis

Pros:

  • Competitive research insights
  • 30-day free trial
  • Great for local SEO

Cons:

  • Outdated design
  • Sluggish feature releases

Moz used to be a pioneer among SEO tools, having invented Domain Authority and other relevant SEO metrics that are standard today. Does it still hold up to Ahrefs, though?

The platform looks like an all-in-one SEO suite but behaves more like a competitive analysis tool. During the onboarding process, it asks you to add 3 competitors. It then compares them to your target in terms of search visibility, number of external links, keywords ranking in the Top 10, and overall domain authority—enough to give you a good first impression of their performance in search.

We’ve dug into other competitive research reports, specifically MozPro’s “True competitors” report versus Ahrefs’ “Organic competitors” report for the domain ahrefs.com.

Here’s MozPro’s:

And here’s Ahrefs’:

To our surprise, Moz showed organic competitors, like Zapier and Shopify, that cover similar keywords to ours even though they’re not necessarily an SEO tool. This level of broadness can work in your favor, especially if you’ve started building an online presence just recently and haven’t yet identified your competitors.

Link builders will also appreciate the “Compare link profiles” report, which stacks up to five competitor link profiles at a time; including the percentage of spammy links coming to them.

Users also value Moz for its local listings service, Moz Local, which automates the process of managing business listings, making it less time-consuming. But that’s about where the fun stops. MozPro’s main drawback is the outdated interface, featuring nested menus inside nested menus that are hard to navigate.

Feature-wise, the company doesn’t release updates as fast as Ahrefs does. Keyword Research, Moz’s latest addition for doing keyword research, is quite basic. The same goes for its site crawler, which detects only 27 technical SEO issues, in stark contrast to Ahrefs’ 170. Not to mention it only recommends fixes for the three most critical issues, whereas Ahrefs provides solutions for every identified issue.MozBar, the famous web browser extension, continues to attract users seeking on-page SEO insights. Although we believe Ahrefs’ SEO Toolbar has seriously caught up by crawling and displaying more on-page elements and issues altogether.

MozPro’s key features

  • Competitive Research – To get a competitive advantage against competitors
  • Link Research – To uncover competitor link profiles
  • On-demand Crawl – To gauge the health of any website up to 3,000 pages
  • Moz Local – To manage business listings at scale

Data quality

When it comes to backlinks, Moz claims to have 45,5 live trillion links in its database; slightly more than Ahrefs’ 35 trillion links. Although it’s not clear how many of those are external vs. internal, SEOs in general tend to trust Ahrefs data more. Probably because we also have the #1 most active crawler according to Cloudflare Radar (at the time of writing, Moz’s crawler is #2).

Keywords-wise, Moz boasts a 1,25 billion keywords database – 10 times lower than Ahrefs’. It’s still a decent one if keyword research is not your primary focus.

AI features

No AI features.

API

If you’ve followed along, you already know Moz outsources its data to a bunch of SEO tools.

The Moz API pulls data from the tool’s competitive and link research tools. Plans start at 120,000 rows for $250/month and go up to 40 million rows per month.

Pricing

The cheapest Moz plan will cost you $99 per month. Moz Local requires an additional subscription starting at $14/month.

MozPro vs Ahrefs

So, does Moz hold a candle to Ahrefs after all these years?

It still does, primarily in the competitive research and local SEO section. But if you’re searching for a true “all-in-one” SEO suite that packs value with every feature it delivers, then we think you’re better off with Ahrefs.

5. Semrush

Best Ahrefs alternative for managing PPC campaigns

Pros:

  • Good data for long-tail keywords
  • In-depth PPC insights
  • Log file analyzer

Cons:

  • Bloated interface
  • A limited number of projects

Many consider Semrush to be Ahrefs’ next-in-line competitor. And who can blame them? The platform covers several SEO tools, supported by complementary ones for social media management, content marketing, and PPC ads—making it more of a generic “marketing” tool rather than a bespoke SEO platform.Overall, the SEO tools feel loosely stitched together. For example, to get keyword metrics for a seed keyword, you need to first use “Keywords Overview”. Then type the same keyword again under the “Keywords Magic Tool” to get a list of keyword ideas for it. These ideas then need to be saved as a keywords list, before moving to the “Keywords Manager” to further cluster them.

Despite this, Semrush does a pretty good job at finding long-tail keywords on par with Ahrefs.

User experience aside, Semrush’s loyal fans and the SEO industry in general praise the platform for its website auditing capabilities. We’ve put them to the test, and they don’t fare better than Ahrefs’ – on the contrary. 

Let’s start with the limits. With Semrush, you can crawl up to 100,000 pages per website, while Ahrefs has a more permissive upper threshold of 5 million pages.

Semrush covers 140 SEO issues, some non-existent (like text to HTML ratio), which means you risk wasting time chasing “ghosts.” Ahrefs, on the other hand, covers 170+ issues. Regarding page speed, both platforms check against Lighthouse (lab test data) speed metrics, but only Ahrefs checks against CRuX data – that is, real user data that Google uses. However, Semrush wins the hearts of hardcore SEOs with a log file analyzer, a feature Ahrefs lacks.

Semrush stands out when it comes to its PPC features. With “Advertising Research”, you get a visual map of your competitors in terms of the keywords they bid on, the ad budget spent, and the generated paid traffic. While “Display Advertising,” recently spun off as a separate tool, acts like a library of your competitors’ ads and their ad ecosystem altogether. Quite a combo for PPC specialists. 

Semrush’s key features

  • Keyword Magic Tool – To find keyword opportunities under the radar
  • Site Audit – To run an SEO analysis of your website
  • Marketing Analysis – To snoop on your competitor’s PPC campaigns
  • Backlink Analytics – To quickly evaluate backlinks

Data quality

This is an age-old war with some nuanced sides. Let’s start with the keyword index size.

  • Semrush claims to have a keyword index of 25 billion keywords. The reality is that most of them have zero search volume. Ahrefs testifies to this and specifically mentions that out of the 72 billion keywords scoured, only 12 billion have positive search volumes.
  • Geography-wise, Semrush covers 142 locations, of which 28 are free of charge; the rest are pay-to-view. Meanwhile, Ahrefs covers 216 locations, all of which are free to search.
  • Moving on to the backlink index, Semrush claims to have 42 trillion backlinks, compared to Ahrefs’ 35 trillion. Truthfully, both softwares count backlinks differently. 

For example, Semrush counts both live and dead links, while Ahrefs counts only live ones. In terms of historical data, their data goes back to six months plus the start of the previous month, which can amount to increased links shown. Ahrefs shows just six months of data. Period.

But when it comes to backlink data points, Semrush loses the battle with only 22 filterable ones vs. 77 in favor of Ahrefs. Yes, link-builders, you heard that right!

  • By the same token, Semrush’s crawler ranks as the world’s #5 most active SEO crawler at the time of writing, with Ahrefs dominating the #1 spot. This means you should expect Ahrefs to crawl and discover new pages (and links) faster.

AI features

Semrush’s AI tools are mostly focused on content automation. The tools themselves are not as tightly knit as KeywordsInsights’.

The process starts with the “SEO Content Template,” where you type in a topic. The outline generator spits out an outline based on the subheadings of the Top 10 ranking pages—nothing fancy.

You then press a button that plugs in the outline into Semrush’s AI Writing Assistant to create an article out of it. The button didn’t work for me. So I asked ChatGPT to write a bare-bones article on “link building”, pasted it, and got a score based on readability, SEO, originality, and tone of voice. You can change all aspects or use AI prompts to do the heavy work for you.

Semrush also features an AI tool for social media that automates the creation of social posts.

API

Semrush’ API is quite extensive, offering data on organic traffic, backlinks, keywords, ads, position tracking, and the technical health of websites.

The same can’t be said about its flexibility. Unlike Ahrefs which comes with 2 million API units included by default, Semrush doesn’t offer any free ones. You will also get charged between 10-100 API units/row, while Ahrefs charges 1-10 units/row plus units in direction proportion to the data that you include.

The math here differs depending on what type of data you request, so always check beforehand with the sales team.

Pricing

When it comes to its SEO offerings, Semrush is priced more or less in the same range as Ahrefs, with a smaller increase in its low-tier plan that amounts to $129,95 per month.

The number of websites you can monitor could be more forgiving and go beyond 40, which is unsuitable for a mid-sized agency with a few dozen international clients.

Semrush vs Ahrefs

While they might look alike from a distance, Semrush and Ahrefs are very different.

Semrush is more like a jack-of-all-trades, master-of-none type of tool with a broad scope, something highlighted by its clunky interface. And echoed by some users.

But if you want an SEO tool made by SEOs for SEOs, Ahrefs can be a better choice.

6. Screaming Frog

Best Ahrefs alternative for in-depth site audits

Pros:

  • One-time payment
  • In-depth crawl data
  • Useful crawl visualizations

Cons:

  • Too technical for newbies
  • Desktop app only

Comprehensive technical site audits. That’s what Screaming Frog Spider does, blowing most of the SEO tools out of the water at this chapter and catering to advanced technical SEOs for this exact reason.

The desktop tool combines crawl data with the versatility of Excel to slice and dice through data as you may see fit. I actually enjoyed the old-school design and found joy in the small design touches, like watching the crawl progress bar load up.

Once a crawl is finished, the extracted data will be available in the upper section, where you can manage it via several tabs. Clicking on a crawled page will open the URL details panel, along with other extracted page elements such as inlinks, outlinks, structured data, cookies, even spelling and grammar details.

Although more exhaustive, Screaming Frog’s URL details panel doesn’t feel that intuitive when compared to Ahrefs’. Here’s Screaming Frog’s URL details panel.

With Screaming Frog’s, you can’t view a page’s full list of issues to fix them at once. Neither compare the HTML code and text in between crawls to pinpoint changes with more accuracy.

There’s also a comparison mode that requires you to pick two crawls to see the issue changes between crawls. Something that’s done automatically in Ahrefs as you run subsequent crawls.

To make up for these small inconveniences, Screaming Frog features a directory tree, diagram, and other crawl graphs that should help you visualize the structure of a website with more ease and how pages are interlinked between each other at various page depth levels. It also allows users to create their own XML sitemaps by selecting which pages to include, which to exclude, and which to prioritize.

Screaming Frog’ key features

  • In-depth website crawling – To find and fix critical SEO issues
  • Extensive URL details panel – To run an in-depth page-level analysis
  • Crawl visualizations – To visualize the site architecture of a website
  • Generate XML sitemap – To help search engines crawl your website

Data quality

According to Aira’s State of Technical SEO Report 2023, 39% of the respondents (the majority) would choose Screaming Frog if forced to use only one website auditing tool.

The study respondents also regarded it as the second most used technical SEO tool after Google Search Console.

AI features

Screaming Frog sticks to the basics and doesn’t have any AI features.

API

Despite its missing API, Screaming Frog boasts integrations with third-party tools like Google Analytics, Google Search Console, Page Speed Insights by Google, Majestic, Moz, and even Ahrefs.

Pricing

Screaming Frog is free for crawling up to 500 URLs, which is quite a low bar compared to Ahrefs’ free version—Ahrefs Webmaster Tools—which lets you crawl up to 5,000 URLs and enable JavaScript for free.

However, the tool charges a flat, one-time fee of $249, which is more than affordable for the myriad technical SEO bells and whistles it offers.

Screaming Frog vs Ahrefs

Screaming Frog is definitely playing in its own league, being a similar site audit tool to Ahrefs.

We strongly recommend it if you solely run advanced technical audits. Despite its low pricing point, costs can add up if you need other complementary SEO tools like keyword research or position tracking tools.

7. SE Ranking

Best Ahrefs alternative for client reporting

Pros:

  • Daily rank tracking
  • Custom SEO reporting
  • On-page SEO checker

Cons:

  • Cluttered interface
  • Mid-sized keyword database

SE Ranking has come a long way from a simple rank-tracking tool to a fully-fledged all-in-one suite specifically tailored for SEO agencies. We’ll see why in a few paragraphs.

To this day, the app’s core revolves around rank tracking, with the possibility to monitor keywords across Google, Bing, and Yahoo. From the average position to search visibility and SERPs won, the rank tracking reports offer plenty of information to see how your SEO efforts impact rankings. Too much if you ask me, since the “Detailed” report should suffice.

What’s helpful though is the “content score” metric, which measures how well your content performs versus its Top 10 ranking competitors. 

Moving on, SE Ranking also has a solid keyword research tool, featuring a useful country breakdown of CPC values for a seed keyword. And a position history chart to measure the SERP volatility of the Top 5 results. Unfortunately, I found the keyword experience to be as fragmented as Semrush’s. Meaning you need to generate keywords with “Keyword Research”, upload them as a list in “Keyword Manager”, then upload them again under the “Keyword Grouper” to further cluster them.

Despite this, SE Ranking shines brightest in the SEO reporting department. The tool features a drag-and-drop report builder, where you can create manual or automated SEO reports based on the existing data. Even add external data from GSC and GA to anchor your results into reality. The best part? You can house data from different projects under the same report if you happen to manage multiple websites for a client. Kind of like Ahrefs’ portfolios, but more customizable.

SEranking key features

  • All-purpose rank tracking – To monitor rankings across 3 search engines
  • Keyword research tool – To go keyword hunting
  • On-page SEO checker – To level-up you on-page SEO game
  • Report builder – To create insightful SEO reports 

Data quality

SE Ranking makes a pretty bold statement on its homepage. It promises to deliver 100% accurate search volumes, when we know quite well that all SEO tools offer estimates and not exact values.

Their indexes are more than decent, but not on the same level as Ahrefs’. For example, SE Rankings keyword database features 4,7 billion keywords in total across 190 regions. For reference, Ahrefs’ database sums up 12 billion keywords across 216 locations and regions.

Backlinks-wise, SE Rankings has indexed 3 trillion backlinks. That’s ten times less than Ahrefs’ 35 trillion backlink index.

AI features

Like any other respectable SEO tool on the market, SE Ranking has jumped on the AI bandwagon with its own AI Content Editor. The workflow is more or less the same: type in a keyword, select a title, and sit back while the AI writes “high-quality” content for you. You still need to expand on the outline generated, which implies a bit more work.

I want to focus instead on SE Ranking’s other AI tool: its on-page SEO checker. It’s much more actionable, vetting your existing pages for over ten-page experience signals. It then recommends a set of actions to improve your content. Take them with a grain of salt though. The ones related to keyword density across metas can be sometimes misleading.

API

SE Ranking positions even its API as best suited for SEO and digital agencies that need extensive access to its rank-tracking data. Beware though, the API allows you to make only 10 requests per second. If you breach the limit, you will have access to the API for 10 minutes only.

Pricing

For an all-in-one SEO tool, SE Ranking comes at a bargain of $55/month (that’s €49/month) for its first tier plan. This doesn’t include the Content Editor, which costs extra.

You can also test the tool for 14 days for free and get more features to try if you sign up with a business email account rather than a personal one.

SE Ranking vs Ahrefs

So who wins the rank-tracking battle?

If you need daily rankings and run a small business where you do a lot of client reporting, then SE Ranking is a viable alternative to Ahrefs’ Rank Tracker.

But if you need to rely on a stronger database and more complex competitive research, then SE Ranking’s cheapness is suddenly not that attractive anymore.

Ahrefs’ product ethos

There you have it. An in-depth analysis of potential Ahrefs alternatives.

But before deciding on a different SEO tool, it’s fair to stand our own ground. To keep things short, I’ll cover our core values and how they reflect in the product.

Ahrefs’ unique features

At Ahrefs, we’re agile by design. This means we might discuss a potential feature over lunch, draft an MVP by the end of the day, and release it two weeks later.

In fact, we’ve launched over 130 visible features in 2023 alone. 

And we don’t just ship features for the sake of it. All new additions mesh nicely with each other to form a cohesive SEO workflow.

For example, we had keyword clustering for a long time but gave the interface a new redesign so it’s much more visible and actionable.

Now you can generate a list of keywords and instantly cluster them in the same view, without having to save the list of keywords, upload it into a separate report, and just waste time overall.

For more details on Ahrefs unique SEO features, check out our versus page.

Data quality

At Ahrefs, we also deliver best-in-class SEO data.

We achieve this thanks to AhrefsBot, our crawler, which is the #1 most active SEO crawler in the world according to CloudflareRadar.Due to the speed at which we crawl the web, no existing solution could keep up with us. So we built most of our software infrastructure in-house, which now features 3,600 servers totaling 553PB (1PB = 1,000 TB).

This processing power allowed us to have the largest database of live backlinks – 35 trillion.

And even though you can’t compare backlink counts across SEO tools, 64% of SEO professionals trust Ahrefs’ link data over its competitors according to Aira’s link building survey. GSC, the next competitor in line, only had 14% of votes.

As for our keyword database, we actually scour 74 billion keywords. Most of them have 0 search volumes, so the actual database amounts (for now) to 12 billion keywords across 216 locations and regions. Enough to run an end-to-end keyword process in virtually any country.

API

What makes Ahrefs’ API stand out? After all, it provides programmatic access to a bunch of metrics, right?

First, our data is way more granular than the competition. For example, it’s worth mentioning again that we have 77 response fields in our Backlinks endpoint, while Semrush only has 22 response fields in the same backlinks report type.

Second, Ahrefs API is super easy to use. Each report features an in-app API button that allows you to export the existing report metrics into an API request.

And the API documentation is quite extensive, with requests available in multiple languages. Developers, you are in good hands!

AI features

We also believe you should focus on the SEO tasks with the highest impact.

Hence, most of our AI features focus on automating certain parts of the SEO process. 

Let’s take keyword research for example. If you run out of keyword ideas to begin with, you can generate specific keyword ideas using ready-available AI prompts directly in Keywords Explorer. These could be lateral keywords you might have never thought of in the first place.

Another example is when you analyze the SERP of a keyword and the search intent is not that clear. This works best when comparing a keyword against its historical rankings via the SERP comparison.

Clicking on the AI search intent button will help you to:

  • Get the primary intent of that keyword, including the traffic search for each intent
  • Identify multiple “angles” to rank multiple times with articles targeted at different intents
  • See how search intent has changed over time (and do the appropriate changes)

Lastly, you could use our AI Content Grader much like a peer reviewer.

Here, you add a blog post and the keyword you want to rank for. Then receive improvement suggestions based on the top-ranking pages for the keyword you initially selected.

At the end of the analysis, you should get a clear idea of how well each subtopic is covered by the Top 3 results, with clear examples of how your competitors have outsmarted you content-wise.

And if you still need help with other content-related tasks like writing ad copies or social media captions, we also feature 40+ free AI copywriting tools to enhance your marketing and content performance.

Looking for a free Ahrefs alternative instead?

We might not have a free trial, but we do have a free Ahrefs plan. 

It’s called Ahrefs Webmaster Tools and it fills in the gaps where Google Search Console drops the ball.

With it, you should be able to check the performance of your own websites for free and run technical SEO audits for up to 5,000 URLs, provided you are the site owner.

In addition, we have a collection of 14 free Ahrefs SEO tools designed to help you with occasional SEO tasks, such as keyword research, link building, and SERP analysis.

The winner takes it all?

Now that you’ve seen all sides of the story, the choice is yours.

Indeed, there are plenty of great Ahrefs alternatives out there, each one specializing in different SEO tasks.

However, if you need a bespoke SEO suite, made by SEOs for SEOs, Ahrefs can generally take the place of most of them and save you lots of money AND time in the process.

Have questions? Ping me on LinkedIn.

Andrei Țiț is a product marketer at Ahrefs. He has been involved in product marketing at various SaaS companies for more than 6 years, specializing in content marketing and short form video.