There are a lot of posts out there meant to help you blog better, faster or smarter. We have published our share of articles on the matter, exploring blogging, guest blogging and building blog traffic. But when you’re about to start a business that has an online presence, first of all you need to know why a blog is so important in your overall effort.
As it happens in the life of every business tool, channel or method, the death of blogs has been proclaimed just about as many times as that of press releases. Yet they still remain powerful tools of the online world to boost traffic, connect with customers, reporters and potential business partners. While blogs as a concept might have evolved and changed in time, their efficiency and popularity has increased exponentially.