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4 Online Marketing Experts On The Importance Of E-mail List Building

I’ve mentioned that not understanding the importance of building an e-mail list is is one of the 7 Silly Mistakes That Newbies Make When Building An E-mail List. It’s very true: there are so many things that you can do as a blogger that building an e-mail list often simply slips out of our focus. This is a very big mistake and it can cost you a lot in the long run.

Today, in order to drill the idea that as a blogger you should really focus on building an e-mail list and make it your first priority into your head, I’d like to share what well-known online marketing experts have to say on the importance of building an e-mail list.

1. Pat Flynn from Smart Passive Income

“ When I started this blog back in October of 2008, I had made the newbie mistake of not including a way to accumulate email addresses. No newsletter, no opt-in form – nothing. Over a year later, I finally got my head on straight…”

Pat Flynn from Smart Passive Income

Apparently, he really did get his head straight, because after realizing that he’s missing out by not having an e-mail list, Pat managed to accumulate 10 000 e-mail subscribers in 13.5 months.

You can take a look at his non-aggresive e-mail list strategy here.

2. Corbett Barr from Think Traffic

” If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.”

- Corbett Barr from Think Traffic

3. Glenn Allsopp from ViperChill

“Email lists, quite simply, can make a lot more money than regular blogs, which is why so many marketers focus on them. Having permission to repeatedly email someone – something you shouldn’t take for granted – will often result in them buying the products you promote.

If they’re re liking the content you’re sending them regularly, then there’s a good chance they’re going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience.”

- Glenn Allsopp from ViperChill

Glen actually has really interesting article on e-mail blogging (not to be confused with e-mail marketing), which is focusing solely on building an e-mail list as opposed to focusing on a blog and building an e-mail list on the side.

4. Derek Halpern from Social Triggers

“What are some thing that haven’t caught on right now? The one thing that actually much to my dismay is the importance of building an e-mail list. I got a lot of people to start building e-mail lists, but they’re not focusing on that as their main goal. They’re really doing themselves a disservice.

They’re promoting their social media profiles, they’re talking about things like Pinterest, they’re talking about things like Twitter..And yeah, these things are great, they send traffic, but you don’t need to build your following on these particular outposts (I think that’s how Chris Brogan calls them) to get traffic from them: if your audience is on that particular network, they’ll share it for you. Yes, having a network on your own helps, but if you got an e-mail list, you can build a facebook page over nigh.I got like 2700 likes on my Facebook page, there’s not one link on my blog anywhere. The reason I got 2700 likes is I focused on building an e-mail list and then said “Hey, guys, by the way, I have a Facebook page” and I got a 1000 likes in 5 minutes. Focus on the e-mail list.

Now, why don’t people focus on building that e-mail list? Well, this comes down to psychology. When people start a blog and you start writing posts, it’s very disheartening in the beginning. You’re not getting very much traffic, you’re not getting any blog comments,you’re not getting much of anything and it feels horrible. It makes it feel like no one’s reading your hard work. You’re not getting any positive reinforcement for all of your hard work.

People promote social media on the other hand because they do get that reinforcement. They’ll send out a tweet, they’ll get one reply.They’ll see someone else’s tweet, they’ll reply. That conversation feels great, it lets people know, let’s the person who’s running their social media account know, that they actually exist in the universe.

Now, I do a lot of research, a lot of people e-mail me with what they’re struggling with, that’s another thing I focus on. A lot of people actually said this exact word, I’m running a blog, and I feel like I’m invisible. So, no one wants to feel like they’re invisible. They want to have recognition, they want people to acknowledge the fact that they’re putting hard work into their blogs. So I believe people aren’t building e-mail lists because they’re getting that positive reinforcement of conversation on social media and they’re not ready to focus on e-mail list because e-mail list is more of a long term play, it’s kind of why do people eat sweets today, but want to lose weight in three months. People can’t look at the long term. That’s why I believe e-mail list building hasn’t taken off as a main focus.

..And it also helps that there are many people who say “Build social media followings!” and these people have never built social media following. So, that’s another issue. –

Derek Halpern from Social Triggers

This is a quote from an interview where Derek Halpern shares how he grew a 17,000 subscribers blog in 11 months (..interview is done by Corbett Barr..I love when my favorite bloggers interview each other.. :D ) which is a definitely a must-watch for everyone interested in online marketing.

Derek has written three great articles on list building which you really don’t want to miss. You can find them here.

Key take-aways:

  • One of the biggest mistakes bloggers make is not giving enough attention to building an e-mail list.
  • You can build a social media following overnight if you have a good e-mail list.
  • As your list grows, you become less and less dependent on external sources of traffic.
  • Conclusion: Your main focus should be on building an e-mail list.

Did you get the message?

This entire blog post was written with only one intention in mind: to make you realize the importance of building an e-mail list. Maybe it wasn’t the most subtle way to use the principle of social proof, but hey, my heart is in the right place. Anyway.. Did you get the message? ;)

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