Monday Numbers: The Kind of Newsletter That Makes Me Want To Subscribe

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How come I don’t have an email list at BloggerJET?! It’s been more than two weeks since I’ve started this blog and I didn’t even bother to create that little subscription form to collect your emails!

Can you believe that the guy who wrote 4000-words-long “Email Marketing Power Guide” does not have an email list of his own?

Being transparent sux…

The main reason it took me so long to come up with a good Newsletter idea is my transparency… And I’ll explain why.

99,9% of all existing newsletter subscriptions have a hidden purpose that bloggers do not wish disclose.

The most common ones: affiliate links, product sales, ads, traffic generation. Crafty stuff…

The typical pitch goes like this:

Seems like a nice deal, right? But what about 100% transparent pitch? Will you subscribe to one of those:

See what I’m talking about here? So how am I supposed to act with BloggerJET? The point of this project from the very beginning was unveiling every single step I take towards my aim of 100k monthly visits in 6 months.

The only workaround.

Thus, following the main principle of BloggerJET, which is transparency, I just had to tell you that this whole subscription thing is needed to grow my traffic.

Now, as you know it, you will most likely demand something really valuable in return for “being manipulated (kind of)“. Otherwise you’d most likely feel uncomfortable to subscribe.

And so I thought – what offer will make ME want to subscribe in the first place, even knowing that there’s some hidden purpose behind it?

Introducing: Monday Numbers!

Marketing is a game of numbers. The more you know – the more efficient you are.

I’m a big fan of statistics! Once I see a headline which contains the words: survey, study, report, research, analysis – I’ll jump in with that sound – “Om-nom-nom!”

I’ve got lots of e-books, cheat sheets & all sorts of reports on my hard drive and there are so many juicy statistics there!.. There are about 60 internet marketing blogs in my RSS reader!.. I follow lots of prominent people on Twitter…

In other words – I get tons of cool statistics each week, but unfortunately it takes pretty much time and energy to dig through that pile of information and separate the weed from the chaff. I’d be really grateful to a person who could do that for me and send me a brief list of numbers.

That is how I decided to become that person & launch “Monday Numbers: The Kind of Newsletter That Makes Me Want To Subscribe“!

What’s in it?

I will only send updates once a week, on Mondays, when everyone is fresh and ready to consume some useful information.
I will only include the stats, no outbound links, no useless ramble, no ads. I’d like to keep this thing short, as I respect your time.
I may include a link or two to some of my posts at BloggerJET to give them some extra exposure. I really hope it’s ok with you :)

If it really is, please leave your email address and I’ll do my best to keep my promises and fullfill your expectations!

Thanks! :)

And by the way I already got my first subscriber while writing this post! Seems that the tiny pitch in my sidebar was enough to convince him! Thank you, mate! :)

Disclaimer.

Going even further with my transparency there are some more tips I’d like to share with you.
This whole post is my newsletter subscription pitch which I will now stick to that “Learn more…” link in the sidebar widget.
The reason I’m doing this is because the small pitch I have used in the sidebar may not be enough to convince you to subscribe.
It is also quite convenient to have a page like this, covering your newsletter in detail, as you can send your visitors here in your future blog posts, once you feel it’s a good time to ask them to subscribe.

That’s it! …are you sure you didn’t forget to subscribe? I really hope my honesty won’t shoot me in the leg :)

ps: thanks 2 Dino 4 helping me out with the headline for this post :)