Every major idea usually gives birth to a myriad of related tools and services. And Twitter is no exception here.
In our recent article we have covered 44 Twitter tools that we’ve handpicked out of hundreds of others.
But you only need a few tools for successful marketing on Twitter, not 44.
So from here you have two options:
- Go check every tool from our list and decide on a few that you consider the best (a very time consuming option as one might guess);
- Check only three best Twitter tools we recommend below (this option comes with a very cool marketing strategy attached).
Those of you who’ve picked the second option, please read along…
Three Twitter Tools That Will Outperform The Rest
We (myself & Tim) have actually tried most of these 44 Twitter tools and we’re convinced the three tools you see below deserve your attention more than the rest.
(but you can always go back to the list and see if you need something else)
FollowerWonk is a Twitter researching tool that makes it easy to find and research top influencers on Twitter. You can use it to:
- Search Twitter bios
- Compare users
- Analyze followers
- Track followers
- Sort followers
That pretty much covers everything you need to find and analyze the most suitable influencers in your niche.
HootSuite is a fantastic all-in-one tool that lets you monitor not only Twitter, but other social media outlets (Linkedin, Facebook, etc.) from a single dashboard.
It makes it easy to track relevant conversations in said social media outlets, so you can easily chime in with relevant content and conversation, making networking super easy.
Triberr is a tool that lets you form “tribes” with other bloggers. By forming a tribe with others, you can automatically start tweeting each others content for increased exposure.
You can either join some relevant tribes that already exist on Triberr or bring a few blogger friends to the service and create your own one (which is actually preferred).
Just keep in mind that as you commit to automatically tweet every new post from blogs within a tribe, only worthy content should be published by everyone. Otherwise the tribe will eventually fall off.
The 3-Tooled Twitter Marketing Strategy
There’s a nice concept that Tim have explained in his Twitter Marketing For Dummies guide.
He suggests that the best way to get real traffic from Twitter is to get influential Twitter users to regularly tweet your articles.
Well, the three step strategy I’m about to share with you explains in detail how to:
- Find influencers;
- Make friends with them;
- Have them regularly tweet your articles.
Sounds good? Read along…
Step 1 – FollowerWonk
The first step in this strategy is to use FollowerWonk to find a few suitable influencers in your niche.
Luckily FollowerWonk is perfect for not only finding influencers to reach out to, but analyzing and comparing them as well, so let’s get started on that.
Go to the search function by clicking on “search twitter bios” in the top lefthand section of the FollowerWonk site. We just need to put in some relevant keywords to find some influencers, can you think of any?
It’s actually pretty straightforward, but here are some examples:
- Blogging: “blogger”, “blogging”, “blog”, “blogs”;
- Internet Marketing: “marketing”, “marketer”.
Simple, right? Just keep trying relevant keywords till you find suitable influencers.
The next step involves sifting through the results and trying to find the right people to contact.
The most basic way of thinking about it is that you want to find people who are close to your level (preferably slightly above), and NOT to seek out the major authority figures in your niche. This strategy is far more likely to work when you associate with people around your level, so keep that in mind.
What you’re looking for is not only people close to your level, but also for people that you think your content and interests will mesh well with.
Here are some specific parameters to help narrow things down:
- Find people with similar numbers of followers;
- Look at their profile and website to see if their content and interests align with yours;
- Check out the kinds of tweets they send out and see if they provide value to their audience, and see if your audience would benefit from their tweets as well.
Once again, you’re looking to see if anybody is worthy of building a mutual, long-term relationship with you based on tweet-worthy content.
Do this till you find about 10 or so influential bloggers, then we can move onto the next part.
Step 2 – Hootsuite
The second step is to put those influencers into HootSuite so you can keep track of them. What you’re looking for are opportunities to add value to their conversations, and hopefully build up a strong relationship with them in the process.
To do this, open a new tab in your HootSuite dashboard. Name it something like “Guys Who Blog About XXX” or something to that effect. Start a new keyword search stream, and type in an influencer’s:
- Twitter handle
- Domain name
After that you’ll be all setup to track those influencers, but what exactly should you be doing to “connect” with them?
There’s actually a bunch of things you can do, for instance:
- Tweet their articles;
- Comment on both their twitter and blog;
- Retweet their tweets;
- Respond to their tweets;
- Ask them questions (maybe ask for an interview, their opinion on one of your better articles, etc.);
- Show them an awesome article (it shouldn’t be your own though).
Don’t bombard them though, just keep it natural and tweet them every few days or so. See how things develop between you two, and hopefully you guys become internet buddies in no time.
Step 3 – Triberr
The final part of this strategy is – after spending time building your relationships – try to form a tribe with these influencers to tweet articles of each other automatically.
If they agreed, then great! Now just make sure that everybody follows their obligation of tweeting each others content. And equally important is that tribe members continue posting only high quality content.
If things continue to work out smoothly, then suggest to your tribe mates that they start bringing some of their friends on board.
(Just make sure that those friends are suitable for your tribe)
And that’s it!
You’ve made some awesome friends and the traffic to your blog from Twitter have increased. What more can you ask for?
The tool didn’t fit into the aforementioned strategy. But that’s because this tool is a strategy of it’s own.
Have you heard about “Tweetable Quotes”? These are quotes, takeaways and catchy phrases that you plant within your article for people to tweet.
Like this one:
By placing such phrases within your article, you give your readers some great copy to pull to their Twitter updates, other than just tweeting the actual article. This can result in up to 200% more tweets!
Wonder how did I create this fancy-looking quote, that you can tweet with a click?
I used TweetDis plugin to do that. You can learn about this plugin here: http://www.tweetdis.com/
The key thing to remember is not to shoot for the stars, but to get in touch with bloggers who are around the same level you are.
So to recap:
- Find around 10 influential bloggers using FollowerWonk
- Add them to HootSuite to keep track and communicate with them
- Form a tribe with them on Triberr after cementing the relationship
Over to you
Did you use these 3 best Twitter tools before?
What do you think of this strategy?
Do you have your own multi-tool Twitter strategy that you use?
Please leave a comment and let me know because I’d love hear from you guys :)