Did the headline hook you? In case it did, you’re probably one of those guys this post is about. I really hope that by the end of it you’ll change your opinion.
photo by Makbet666
So here’s the pattern that I’ve noticed and it was bothering me for quite a while – bloggers seem to be greedy for links. And the reason it’s bothering me, is that I cannot understand “WHY!?”
If you’ve been reading BloggerJET before, you might have noticed that each of my posts has lots of outbound links. I shamelessly link out to pro bloggers and to newbie bloggers as well. Seems like these days it’s such an awkward strategy, that even a respected member of ProBlogger Forum pointed this out:
Now, that I’ve proved you that I’m not scared to link out to anyone, let’s see why you are:
#1 Reason: Link Juice.
photo by Mr. Flibble
Every blogger these days is familiar with SEO. We all know the value of a link and how it helps our websites to rank better and get more traffic from Google. We also know that there’s such thing as “link juice” that is being passed from page to page via links, and the more “link juice” your page is able to accumulate – the better it ranks!
So does this mean that with every outbound link your link juice is floating away from you? The answer is YES and NO. And I’ll explain why, but before I do, you may want to read this: Google (Maybe) Changes How the PageRank Algorithm Handles Nofollow.
Let’s look at the situation this way: you’re not linking outbound, because you want to keep your “link juice” to yourself and make it flow internally within your website. But at the same time you allow links in comments, right? You say they’re “nofollowed”? Well the post that I’ve referenced above says that nofollow links do not pass any “link juice” to the target site, but they reduce the amount of “link juice” every other link passes.
That said, if you want to preserve all the “link juice” your website gets – you have to disable links in comments and reduce the number of links on each page to the lowest possible level no matter if they’re nofollowed or “dofollowed”. That does not sound very user-friendly right? And besides your site was doing well with all those hundreds of links you get from comments. So don’t be afraid to put an extra link, which is followed – this won’t do you any harm! I promise!
Couple more awesome posts about link valuation:
FEAR #1: BUSTED!
#2 Reason: Losing Readers.
Let me try to guess the scenario that’s in your head: You write a cool post about something and you put a link inside it, referencing an article on some other blog. What happens next is that your readers follow this link and discover a totally new blog that they haven’t seen before and it has lots of outstanding publications. They subscribe to this new blog and eventually stop paying attention to yours, as this new one seems much cooler.
Honestly, this might happen actually. But c’mon! Do you think your blog is the only thing people read? Of course not! They have dozens of blogs in their RSS feed, they discover hundreds of new articles on Twitter and Facebook and they can land pretty much anywhere with services like StumbleUpon, Digg, Reddit.
What I’m trying to say here is that people are discovering new blogs almost daily, and a couple outbound links in your blog post won’t really make a difference. Better focus on the quality of your content if you don’t want your blog to sink into oblivion.
FEAR #2: BUSTED!
#3 Reason: Losing Authority.
You may feel that when giving a link to a related post by someone else you “tell” your readers that your content is “incomplete” or either you’re not being original and your post is just a copycat of someone else. You’re afraid that this way people might eventually tweet and share the post you referenced and completely forget about yours.
Well… if you were among the first subscribers of my Monday Numbers newsletter you should’ve received this cool piece of statistics:
68% of The New York Times study participants said they share content as an advertisement for themselves. They want to give others a better sense of who they are.
Just think of your behavior on Twitter – are you only tweeting your own posts? No! You’re tweeting about all the coolest things you are lucky to spot online. And that’s actually the main reason why people follow you – because they know that you’re sharing some awesome stuff that they are unlikely to find on their own. So why don’t you act exact the same way on your blog?
FEAR #3: BUSTED!
To prove my point I will go even further! Below I am going to put as many links to your blogs as you’ll send me! Dofollow links! From this very blog post!
There’s only one condition – you have to tweet this post before sending me a link to your blog :)
So if you want your blog listed below please tweet this post and send me your blog link with a brief description that you’d like to put right next to it. I promise it will get published!
Here we go:
UX specialist blogging about productivity coding, UX and web development hacks.
Writability–tips, tricks and thoughts from one writer to cyberspace updated every Monday, Wednesday and Friday.
Helping You Take Your Career to the Next Level.
It’s a german webmaster magazine. Topics are affiliate marketing, to be webmaster and what you have to know, WordPress, Theme sources, Image source and so on.
Cooking and food photography in the Burgundy region of France.
The blog is primarily about Los Angeles urban issues, including transit and development. I’ll also include occasional writings about live event and concert production.
Blog gathering all the best motivational posters from the web.
For People Aspiring to Live a Creative Life
ThisIsInspired is a digital magazine dedicated to art, design, blogging and inspiration. We feature interviews and practical advice on social media, blogging, and design.
Free Website Reviews for everyone!
11. Geek Gone Girly
A blog of random interests where the author freely shares information on the things she loves ranging from life lessons, to technology, to topics affecting society in general.
12. Startup Bros
Two best friends on a quest to never have jobs…
13. Your Blog Name…….
I really hope that this post will change your opinion about linking out to other bloggers! Let’s change blogging to better!